Connect with us

Business News

WOW Beverages to distribute Denmark brewer’s Faxe beer

Published

on

CHEERS: WOW Beverages On-Trade Channel Manager, Mr Muniu Mucheru (left), with Royal Unibrew Country Manager Patrick Gathara toast to the launch of Faxe Beer in Kenya at activation at Atlantis Pub, Nairobi.

Kenyan beverages marketing company, WOW Beverages, has entered the beer market with a partnership to distribute Faxe Beer. WOW Beverages will market and distribute the canned beer manufactured by Royal Unibrew, Denmark’s second largest brewer.

Royal Unibrew, a leading beverages provider with a global presence produces, sells and distributes branded products within the beer, malt beverage soft drinks, cider and long drinks market. WOW Beverages Chief Executive Officer, Chris Lucas, said the new partnership will bolster WOW Beverages’ business line and will enable it to meet a growing demand for quality international beer brands.

“This partnership is a strategic step towards the growth of our beer category and goes a long way into our broader strategy of offering a complete portfolio of brands across the consumer chain,” noted Mr Lucas.

The tie-up will enable Royal Unibrew to benefit from WOW Beverages’ market footprint in Kenya and national distribution network.  “We were looking for a company with a robust and extensive national distribution network to enable us to serve our Kenyan consumers nationwide,” said Mr Patrick Gathara, Royal Unibrew Country Manager.

Faxe beer portfolio includes Faxe Stout, Faxe 10% and Faxe Premium available in 500ml cans.

SEE ALSO: Bob Collymore on the big-bang digital disruption

Established in 1992, WOW Beverages (formerly Wines of the World) is part of the business portfolio of businessman Humphrey Kariuki and was the first private company to import wines and spirits into Kenya. The company recently moved its warehousing and offices to a new state-of-the-art plant in Thika to accommodate its expansion.

Mr Lucas reiterated that WOW Beverages would continue to invest in its physical and human resources to support its growth and expansion.

“This new partnership with Royal Unibrew, a globally recognised player, confirms that our substantial investment in sales, marketing and logistics infrastructure is paying dividends and has brought us to global standards,” said Mr Lucas.

WOW Beverages represents three major international spirits companies and carries wine brands from eight wine producing countries as well as specialist beers and premium water brands. Some of the international brands in WOW Beverages spirits portfolio include Jack Daniels, Famous Grouse, Macallan, Bacardi and Martini among many others.

The firm’s wine selection include Catena from Argentina, Douglas Green from South Africa, JP Chenet from France, Gato Negro from Chile and Tommasi from Italy.

[crp]

Business Today is the leading independent online business website in Kenya. Started in 2012 by a veteran business journalist, it has a huge following both in Kenya and abroad. It covers various business and related issues. Email editor at: [email protected]

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News Updates

Person of Interest20 hours ago

Young sociologist who heads health docket in Turkana

Moses Natome, who has been re-nominated by Governor Josphat Nanok, says he a team player and has in the past...

Health20 hours ago

Kenya faces Sh103b annual shortfall for universal health coverage

Health PS Julius Korir says so far the government is only able to afford Ksh 12.4 billion annually to cater...

NEWS21 hours ago

Supreme Court explains why it threw out petitions

The court ruled that NASA candidate Raila Odinga did not formally withdraw from the election but only declared his intention to withdraw

Editorial1 day ago

Time Raila stopped being a political enigma

Election seasons must be predictable so that the people and their chosen government can move on with the business of nation...

Analysis1 day ago

Nairobi-based US diplomat quits, blasts Trump

In a scathing resignation letter, Elizabeth Shackelford tore into the Trump administration and Secretary of State Rex Tillerson for undermining the work...

LIFESTYLE3 days ago

Half of Govt workers are drug addicts

NACADA survey shows alcohol abuse among employees in the public sector stands at 57.9 percent, higher than the national average...

Economy3 days ago

Kenya’s economy to ‘bounce back’

Kenya’s economy is set to grow from the current 4.9% to 5.5% and 5.9% in 2018 and 2019 respectively, a...

Opinion4 days ago

Libya slavery scam: Africa has killed its own sun

African states have created the environment in their home countries that have made their citizenry so desperate and hopeless to...

Person of Interest4 days ago

Unique name that inspired KCPE star

As a biology teacher, Harrison Tanga was not fazed when he went to hospital to see his newborn child, unlike...

LIFESTYLE4 days ago

Youth turn to sex to soothe election pain

The struggle to make ends meet has left them disillusioned, apathetic and angry, according to the annual survey of nearly...

Advertisement

Trending