Retailer Tusker Mattresses has announced plans to enhance its upcountry network with a focus on untapped towns at the conclusion of an ongoing national feasibility study exercise.
The retailer, which operates Tuskys Supermarkets and Mavazi Lifestyle clothing stores, is training its sights on opportunities in the Rift Valley, Nyanza basin, Turkana County, Mt Kenya, Eastern and Coastal regions.
Speaking during a celebration of two Tuskys Supermarkets branch openings in Kericho and Eldoret, revamped at a cost of Ksh 220 million, Tusker Mattresses Group CEO Dan Githua said the preliminary feasibility studies had indicated latent potential in frontier parts of the country.
Ahead of the forecasted expansion projects, Githua said the firm is undertaking intensive human capital development through its Tuskys Internship programme geared at building a well-trained army of retail operations’ and management youth.
To realise full value in the expansion programmes, Githua disclosed that the firm will pursue partnerships with key suppliers, customers and landlords among other stakeholders.
“At Tusker Mattresses, we currently operate 63 well performing branches and we are laying the ground work for further expansion projects as part of a commitment to deepen the value of formal retail trade in Kenya,” Githua said adding that, “Such expansion projects will be anchored on mutual partnerships.”
In Kericho, Tusker Mattresses has officially opened the doors to its second Tuskys Supermarket located at the modern Green Square Mall. The opening of Tuskys Green Square along Kericho’s main street will serve to complement the firm’s existing Tuskys Ndonyo branch located along Kenyatta Road in the fast growing county headquarters.
The newly opened Tuskys Eldo Centre takes pride of place as the 3rd and largest store by the retailer in the Uasin Gishu county headquarters. Located at the Eldo Centre Mall along the busy Uganda road, Tuskys Eldo Centre covering a 60,000 square feet will carry a full range of retail products and services.
The two new stores in Kericho and Eldoret will also house extensively stocked Mavazi Lifestyle clothing outlets, Household Electronics and Furniture Centres.
Tusker Mattresses recently confirmed that the firm had revamped its corporate strategy to accelerate growth.
READ: Royal Media sacks top radio editors
“We cannot continue operating the business as usual. We must break down all the barriers and limitations by forging meaningful partnerships with our suppliers, customers and staff among others,” Githua said. “The future of the local formal retail will be defined by exceptional end to end excellence, and innovation. In my humble view, the only way to create intrinsic value is to adopt and embrace innovation in everything we do,” he added.
The firm is relying heavily on enhanced supplier partnerships, human resource development initiatives and extensive information technology adoption to guarantee a superior customer experience while cutting down operating costs including loss control.
