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Telkom revs ups competition with free calls offer

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Telkom Kenya CEO Aldo Mareuse.
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Telkom has unveiled a new data bundle proposition dubbed “the Freedom Bundle” – that grants subscribers free calls within the network, free WhatsApp and free SMSs to any local network.

Subscribers to the proposition will also be able to make calls to other networks at Ksh 2 per minute. Subscriptions are available in daily, weekly and monthly options.

 Speaking in Nairobi on Thursday, while unveiling the new product, Telkom’s Chief Executive Officer Aldo Mareuse said they believe in giving customers the best value.

 Mareuse said the launch of Freedom Bundles is testimony that more and more people are accessing the Internet on their mobile phones.

 “It is our duty to empower all our customers to enjoy the benefits of real- time communication with competitively priced data, bundled with voice, SMS and WhatsApp at no extra cost,” said the CEO.

He added that the new service will turn their mobile phones into fully functional personal integrated communications devices.

 “We continue to monitor and review our customer experience, to make it more engaging and superior in quality. We will also continue to develop communication solutions that meet the productivity and lifestyle needs of our growing subscriber base,” Mareuse said.

He said the Freedom bundle can best be described as a stress free offering that allows our customers more flexibility and choice, while using Telkom services.

Mareuse added Customers can choose from four options,  a daily bundles at Ksh 39, a three days bundle at Ksh 49, a weekly bundle for as low as Ksh 99 and for as high as Ksh 249 and a Monthly bundle for as low as Ksh 499 and as high as Ksh 2,999.

“Customers can subscribe to Freedom by dialing *544#.  For a subscriber to enjoy the free benefits, they must have a valid Freedom bundle and a data balance of not less than 1MB,” explained the CEO.

Related: Telkom signs deal to construct 12.4km fibre network in Kisumu

Data, voice and text messaging have contributed largely to the rapid growth of the country’s communication sector.

As 4G and 3G mobile coverage grows across the country, Kenyans continue to embrace the use of mobile telecommunication and use of the Internet which is becoming the preferred personalised communication alternative for mobile users.

According to the Communication Authority of Kenya’s (CA), most recent Statistics Report for the Quarter ending June 2017, Internet services are soaring on all fronts.

The report cites the number of mobile data subscriptions continuing its upward trend, recording 29.6 million subscriptions, which represented 99% of all Internet subscriptions.

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