Taxify, Europe’s and Africa’s fastest-growing ride-sharing platform, has launched its TaxifyGO and Taxify XL features on the app in Nairobi.
TaxifyGO is Taxify’s economy category with pocket friendly fares. The fleet consists of smaller 4-seater cars with 1300cc engines suitable for everyday commuting. TaxifyXL is a tailor-made category for larger groups with a sitting capacity of six passengers.
The move to bring these additional vehicle types on board as new application features arises from a need to cater for a more diverse customer base which now includes groups who wish to use the larger capacity vehicles such as vans and multi purpose vehicles (MPVs). Attributed to large space, well-equipped cabin and power-packed performance, these cars are comfortable for large families, groups of friends and workmates.
In addition, based on feedback from customers, Taxify has decided to refine its service to include vehicles with smaller engines that consume less fuel, resulting in lower operational costs to drivers and therefore more affordable fares for riders.
Chisom Anoke, Taxify Head of Operations in Kenya, comments: “We have recognised that as our customer base expands, and they grow accustomed to using the ride-sharing service, people are now moving to a point where they want vehicles that can carry more than four passengers at a go”.
He added that there was also a rising number of drivers who wanted to use smaller engine capacity vehicles in the service. “This way we are able to accommodate both riders and drivers on the platform,” said Anoke.
TaxifyXL option starts off at a Base Fare of Ksh 100.00, with each kilometer attracting Ksh 40.00, Ksh 4.00 per minute and Min Fare of Ksh 250.00. TaxifyGO on the other hand, will be priced at a Base Fare of KES 75.00 with each kilometer attracting Ksh 22.00, Ksh 3.00 per minute with Min Fare of Ksh 100.00.
“These fares have been carefully set to strike a delicate balance between meeting the affordability needs of the customers and making business sense for Taxify drivers,” Anoke explained.
With TaxifyXL and TaxifyGO coming hot on the heels of recent launches of Taxify Boda in Nairobi and Taxify Tuk Tuk in Mombasa in the month of March 2018, Anoke pledged Taxify’s commitment to “always innovate for superior customer convenience, comfort and safety assurance.”
