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SuperSport Extends Premier League Broadcast Rights

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SuperSport International has renewed its broadcast relationship with the Premier League for a further three seasons. The deal ensures that SuperSport will be an official broadcaster of the Premier League until 2025.

“These are challenging times for everyone, so to secure these rights is most gratifying,” said Calvo Mawela, MultiChoice Group Chief Executive. “We have been a proud partner of the Premier League since its inception.”

The Premier League stirs the passions of many football followers throughout Africa on a weekly basis, delivering competitive fixtures and unpredictable results.

In addition, Supersport also announced it has renewed its broadcast contract with UEFA for a further three years, ensuring a wealth of UEFA Champions League and UEFA Europa League action, plus  an all-new competition, the UEFA Europa Conference League.

SuperSport currently holds rights to the UEFA Europa League in South Africa. The new deal extends to the entire territory of Sub-Saharan Africa and apply to all distribution platforms, including television, internet and mobile. The rights include the new UEFA Europa Conference League, a fresh 32-team competition, and the UEFA Youth League, where the stars of the future showcase their skills.

“UEFA football competitions showcase the champion footballers of Europe, never failing to produce excitement and drama and we look forward to broadcasting these events in the years to come,” said Mawela.

The Premier League has long been arguably the best sporting league in the world and continues to offer unrivalled thrills and excitement. Just this season, 245 goals have been scored in just 78 matches – an average of 3.14 per match – and at the time of writing the top six places wer covered by just three points.

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While the past few years have been dominated by Manchester City and Liverpool, this season’s title race looks to be wide open and a surprise championship win for teams such as Tottenham Hotspur or Leicester City is not far-fetched.

In addition, the likes of Aston Villa, Everton and Southampton have stepped up their games, Chelsea are looking ominous – especially now that Moroccan Hakim Ziyech is up and running – while it’s only a matter of time before the quality in the squads of Manchester United and Arsenal shines through.

In short, the Premier League‘s reputation for being exciting and unpredictable is fully justified and fans can expect incredible entertainment from now until at least 2025.

Paul Molnar, Premier League  Director of Broadcasting, said they are delighted to renew its long-standing partnership with SuperSport for media rights in Sub-Saharan Africa for a further three seasons.

UEFA Europa Conference League

The UEFA Champions League is the standard bearer for club football around the world, showcasing teams and players of the highest quality. Last season, the Champions League was won by a Bayern Munich team which just recently defeated RB Salzburg 6-2 to rack up a 14th consecutive win in the competition.

The Champions League has become synonymous with the world’s best players, whether it is Cristiano Ronaldo, Lionel Messi, Mohamed Salah, Robert Lewandowski or dozens of others looking to write their names into football history.

“Winning the Champions League is a very particular feeling, but it’s really the journey that makes it special. Every journey that brings you toward a win is important,” said Clarence Seedorf, the legendary Dutch midfielder who holds the record of winning the competition with three different clubs (Ajax, Real Madrid and Milan).

Guy-Laurent Epstein, UEFA Events SA Marketing Director, said: “We are pleased to continue our long-standing partnership with SuperSport to bring the best of European club competitions to football fans across Sub-Saharan Africa.”

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BT Reporter
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