African streaming service Showmax, in partnership with NBC Universal Formats, is bringing The Real Housewives to Nairobi.
The Real Housewives of Nairobi, which will debut in 2023 as a Showmax Original, is the 22nd international version of The Real Housewives format and the sixth to be adapted in Africa.
The Real Housewives of Nairobi builds on the success of other African franchises like The Real Housewives of Johannesburg, which was one of the 10 most streamed domestic series on Showmax in 2019, as well as Durban (RHOD) and Lagos (RHOLagos), which both broke records on Showmax and were trending #1 on Twitter in their respective countries.
Denise Mwende, Showmax Content Specialist in East Africa, said: “As an African streaming platform, Showmax is dedicated to telling diverse African stories, and celebrity reality TV remains a genre that excites our viewers across Africa. We love to watch other people’s lives, and The Real Housewives of Nairobi is a chance to get a much closer look at Nairobi’s elite.”
The Real Housewives of Nairobi is being produced by Eugene Mbugua’s D&R Studios (formerly Young Rich Television), the production company behind Kenya’s biggest docu-reality shows and Showmax favourites like the 2021 Kalasha nominee Sol Family; the 2021 Kalasha nominee and 2022 Africa Magic Viewers’ Choice (AMVCA) nominee This Love; 2022 reality series Kyallo Kulture; 2018 Kalasha nominee Stori Yangu and 2019 Kalasha winner Our Perfect Wedding.
“The team at D&R Studios is very stoked about the opportunity to produce The Real Housewives of Nairobi,” said Mbugua. “We’ve had a long and good relationship with Showmax, and are very excited to now be working together on an international format. We’ve gone through a very rigorous process of being shortlisted and are now geared up and ready to start production.”
“D&R Studios already has a portfolio of celebrity reality content like Sol Family, This Love and Kyallo Kulture under their belt. They understand the structure, and are willing to work hand in hand with our local teams and NBCUniversal to bring the Nairobi franchise to life,” added Denise Mwende.
On what the audience can expect with Nairobi, following the success of other African franchises, Mbugua said, “There’s quite a bit of pressure from the audience to deliver a stellar show but if what we’ve seen in the casting process is anything to go by, Nairobi promises to hold its own. Fans can expect surprises in everything, from the choice of the cast to the storylines. The Real Housewives of Nairobi is going to be the show to watch.”