Sheila Kwamboka: From Big Brother Africa to Radio Queen

She first became known to many Kenyans for her appearance on the third season of Big Brother Africa

Sheila ‘Kwambox’ Kwamboka officially joined Radio Africa Group (RAG) on January 19, signing her contract in a ceremony alongside the company’s Chief Operations Officer Martin Khahafa.

While the company remained tight-lipped on what role the media personality would be stepping into, sources indicate that she is lined up to replace Kamene Goro on the Kiss FM morning show. Goro, who co-hosts the show with comedian Oga Obinna, is reportedly on her way out.

Hosting the popular morning show would be a new chapter for Kwamboka, whose career in media has seen her take on several roles at media houses including Homeboyz Radio and Standard Group. One of her first jobs ever was a TV reporter at Mediamax-owned K24.

At 23, then a budding reporter, she became known to many Kenyans for her appearance on the third season of Big Brother Africa. She later returned to the Big Brother House for Season 5.

Kwamboka has previously admitted that she had to find her footing after returning from the Big Brother house, as she was famous but struggling financially.

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“The first time I went to Big Brother I found myself in a show and I didn’t know people were skimming, I was just there having a good time,” she stated in 2021. “When I left, I didn’t expect the windfall of fame, everywhere I go was Kwambox! Kwambox! Kwambox!”

“But I was broke, the worst you can be is to be famous with no money. I could not hide, I went to Uganda and still, I could not hide,” she recounted. Kwamboka jumped back into the job market and eventually started finding success on the airwaves.

Her personality and charm endeared her to listeners – especially young people, during her 7-year stint on Homeboyz Radio, co-hosting the afternoon drive show from 2012. When Standard Group announced the launch of Vybez, an all-Reggae and Dancehall station in Kenya in 2019, she was unveiled as host of the morning show.

Now, three years later and with well over a decade of media experience, she’s set for a new role at one of the most popular and well-established radio brands in the country, with fans online excited about her arrival at Kiss.

Besides media roles, Kwamboka has also worked in other positions including country representative at Spinlet and creative director at LightBulb Entertainment, which ran various music events including the Kenyan music event series Industry Nite. She also works as an MC at various events.

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