Sasini Plc, a listed agribusiness firm is exploring new export markets in China and India for its avocado fruits and macadamia nuts, as shipment to traditional markets in Europe and the United States face growing logistical challenges.
During the Sasini virtual Annual General Meeting(AGM) held on March 5th 2026, management highlighted that the fruit export business has been the most affected segment due to disruptions in key global shipping routes.
According to the Group Managing Director Martin Ochieng, transport through the Suez Canal and the Strait of Hormuz has become increasing difficult due to the escalating war between US and Israel that has now engulfed most of the middle east.
As a result of the Middle East crisis, vessels are being forced to reroute via cape town in South Africa, nearly doubling the shipment time and increasing the logistical costs significantly.
Kenyan Exports now report reduction in the quality of their products on arrival, especially perishable goods such as tea, coffee and horticultural products such as flowers.
Sasini Fruit Exports Less Competitive in Europe Due to Suez Canal Challenges
Sasini said its fruit exports have become less competitive in European markets, prompting the firm to accelerate diversification into Asian markets where demand for avocados and macadamia, is on the rise.
The Agricultural firm has returned to profitability after posting a net profit of KSh 188 million for the financial year 2025, reversing a KSh 562.9 million loss recorded the previous year.
The company’s revenue rose to KSh 8.44 billion, supported largely by strong performance in its coffee business. The
Experts view Sasini’s expansion into China and India as an attempt to reduce reliance on trade corridors linked to the Suez Canal.
The listed agro business has returned to profitability and its management has been monetizing part of the firm’s land holdings, which strengthens the balance sheet and builds cash reserves. The firm therefore improves its capacity to pay dividends, which is why investors sentiments have improved. However, directors have not declared any dividends despite high anticipation from investors who had swamped the counter ahead of the 2025 financial results announcement
The three top shareholders at Sasini are Legend Investments Limited(41.84%), Yana Towers Limited( 12.6%) and East African Batteries Limited( 11.02%).
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