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Samsung shakes market with 4 new smartphones

The new devices are an upgrade from some previous models to meet changing consumer needs, says head of mobile division Charles Kimari

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Samsung Electronics is set to launch Ultimate Squad – four devices that offer consumers different smartphone experiences. The devices are Galaxy J4, Galaxy J6, Galaxy J7 Duo and the Galaxy A6+.

Mr Charles Kimari, Head of Mobile Division at Samsung Electronics East Africa, said the new devices are an upgrade from some previous models to meet changing consumer needs. He said Samsung Electronics is looking at giving consumers some of its signature features like Infinity Display and Dual Camera at various price points.

“Samsung Electronics is always striving to ensure our customers have the most advanced products on the market,” Mr Kimari said. “These latest devices are a testament to this. We integrated our unique approach to design as well as the features Galaxy customers have come to love to provide added performance without compromising on style.”

The Galaxy J4 sets itself as an affordable 5.5” display device, with improvements in storage and camera specifications as well. Its Super AMOLED display offers more vivid colours for an enhanced viewing experience.

The 5.5” display now also allows for an enhanced level of multi-tasking previously reserved for more expensive Samsung phones. With App pair users can create a pairing of two apps they use most frequently and quickly access them simultaneously on a split screen at the click of a finger.

The J4 also packs a brighter camera with a F1.9 13MP lens, and a 5MP front camera that comes with an adjustable LED flash. In addition, the device also features Samsung’s unique convenience features that include the SecureFolder and Dual Messenger. The Galaxy J4 also comes in 32GB internal storage offering consumers increased value for money

The Galaxy J6 has added the viewing experience to the mass market devices segment with the introduction of Infinity Display on the device. Combined with the device’s sleek curves and seamless lines, the 5.6” J6 offers an elegant style and comfortable grip to the user. The device’s 8MP front camera allows users to capture high resolution selfies, even in low light thanks to the adjustable LED flash and selfie flash.

The convenience of security with facial recognition has also been included on this device. Secure folders, based on the KNOX security platform will also give users the convenience of splitting work files and apps from personal files and apps.

Read Also: Student turns campus hobby into business

The Galaxy J7 Duo draws its inspiration from the continued preference to dual camera smartphones. The rear dual camera features F1.9 13MP and 5MP lenses. The 8MP F1.9 front camera captures selfies that will also highlight the subject by blurring the background using a Selfie focus mode. The 5.5” Galaxy J7 Duo now comes with an improved internal storage of 32GB and Micro SD expansion of up to 256GB.

The Galaxy A6+ features a powerful front and rear camera, a sleek premium design and Samsung’s Infinity Display. The device comes with a 16MP and 5MP dual camera, with a Live Focus feature that enables the user to control the depth of field and bokeh effect before or even after the shot is taken. The device has taken selfies to the next level with a 24MP front camera, an adjustable LED flash and selfie flash, that will assist in getting high resolution selfies even in low light.

Business Today is the leading independent online business website in Kenya. Started in 2012 by a veteran business journalist, it has a huge following both in Kenya and abroad. It covers various business and related issues. Email editor at: editor@businesstoday.co.ke

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