Safaricom opened a new retail shop in Busia on Monday August 20 with the company saying it seeks to cater for the high demand in the Western Region. The giant telco has also refurbished shops in Kakamega and Bungoma.
The move is part of the giant telco’s expansion strategy geared towards meeting its broad customer needs across the country. At the moment, Safaricom is estimated to have around 30 million customers, a 67% share in the mobile services provider industry.
Safaricom expects the shop to serve an estimated 400 customers on a daily basis.“The opening of Busia shop has been driven by the rising population and increasing demand for our products and services in this region,” said George Ndhiwa, Safaricom Head of Greater Western Region.
RELATED : SAFARICOM UNVEILS FIVE NEW RETAIL SHOPS
Mr. Ndhiwa added the shop will make it more convenient for subscribers who had to make long trips to access Safaricom services. “For a while now, customers in Busia and surrounding towns had to travel to Kisumu, which is a two hour drive, to access Safaricom services or even buy genuine 3G and 4G devices.”
Safaricom also says the shop will help offload footfall from the care desks which have been serving customers in the area. The caredesks are at Kimilili, Webuye, Malaba, Mumias, Port Victoria and Busia town.
“Great customer experience is at the heart of our operations, the retails shops and care centers will allow us to increase customer touch points to enable us serve our customers better.”
The giant telco also said it is investing in network infrastructure. “We are also channeling our investment in network infrastructure to ensure that customers can access 3G and 4G network seamlessly” said Mr. Ndhiwa.
The opening of the company’s 50th shop is part of Safaricom’s Twaweza Live experience in the Greater Western region. The ten day campaign culminates in a live music concert on August 25 at the ASK Showground.
SEE ALSO : SOURCES OF BUSINESS CAPITAL FOR YOUTH
Artists including Mercy Masika, Akothee, Jua Cali, Willy Paul, Gidigidi Majimaji, Nameless, King Kaka, Njugush, Jalang’o, Kriss Darlin, Dj Joe Mfalme and Dj Deff are set to perform.