BUSINESS

Airtel launches New Wallet as Competition for Data Business Heats Up

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AIRTEL HQ IN KENYA
AIRTEL HQ IN KENYA
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Airtel Money Kenya has unveiled Bizna Wallet, a dedicated business wallet designed to help Kenya’s small businesses better manage their finances through a simple, secure and efficient digital solution. This is as competition for data business intensifies, with the two main mobile phone operators outdoing each other with catchy offers to subscribers.

Kenya’s SMEs are rapidly embracing digital payments. According to the MasterCard SME Confidence Index, 95 per cent now accept mobile payments, reflecting growing demand for financial solutions that go beyond simply receiving money.

Bizna Wallet responds to this shift by giving entrepreneurs a dedicated business wallet to better manage cash flow while strengthening confidence in digital transactions.

Airtel Money Kenya Acting Managing Director, Michael Bonke said Airtel Money Bizna Wallet is developed to address the practical financial management needs of Kenya’s growing small business community.

“Small businesses are at the heart of Kenya’s economy, yet many entrepreneurs still rely on personal wallets to manage business finances.

Airtel Money Bizna Wallet: What subscribers are being offered

Airtel Money Bizna Wallet is designed for kiosk owners, market traders, boda boda riders, matatu operators and other micro-businesses to enable them to separate business income from personal finances, monitor their daily sales, access mini statements, receive payments across mobile money networks and protect business payments from unauthorized reversals, giving entrepreneurs greater visibility over their cash flow and more stable business operations. Our goal is to provide solutions that help businesses operate more efficiently while making digital financial services more accessible and rewarding,” said Michael Bonke.

As part of its commitment to delivering innovative, value-driven financial solutions, Airtel Money has also expanded its Rudishiwa cashback proposition to support Kenya’s business community and individual customers. Airtel Money is now extending the same rewards to all Airtel Money users by offering 50 per cent cashback on eligible transactions, including paybill payments, sending money to other mobile money networks, bank transfers to wallet and transfers of money to bank accounts.

“As Kenya’s digital economy continues to grow, so do the needs of businesses and consumers. At Airtel Money, we are continuously investing in technology, expanding our reach and developing innovative solutions that make financial services simpler, more secure and more relevant for our customers. This is why we have introduced cashback rewards to Airtel Money users.

Airtel money has introduced cash rewards to its customers

Initially, we had airtime rewards, and now we have introduced real cash rewards that go into your cashback wallet for every eligible transaction. Customers can transfer the cash from the cashback wallet into the main Airtel Money wallet,” added Bonke.

This cashback program is available to all registered Airtel Money customers in Kenya who complete qualifying transactions of KES 101 or more, with no opt-in required. Cashback is applied instantly and credited as cash, rather than airtime, into a dedicated Cashback Wallet for both USSD (334#) and My Airtel App users, where customers can conveniently access and use their rewards across a wide range of Airtel Money services.

Airtel Money Kenya is a major mobile money services provider in Kenya. The company strives to offer Kenyans seamless, convenient, and value-for-money mobile money services.

Airtel Money Kenya, a subsidiary of Airtel Networks Kenya Limited, separated from its parent company in 2022, allowing it to serve its customers better.

It offers its customers instant, secure, and borderless transactions, bridging the financial inclusion gap in Kenya.

The company is a fully owned subsidiary of Airtel Africa PLC, licensed and regulated by the Communications Authority of Kenya and the Central Bank of Kenya as a Payment Service Provider.

ALSO READ: Airtel Kenya Picks New Board Chairman and Managing Director

Written by
JACKSON OKOTH

Jackson Okoth writes for Business Today. He specializes in capital and money markets, energy sector, manufacturing, real estate, co-operatives sector, technology and agriculture. He can be reached on email at editor [at] businesstoday.co.ke

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