RUBiS Energy Kenya has launched Brioche, a restaurant franchise as part of its retail and marketing strategy and supplement to its fuel business.
Brioche is currently in five RUBiS branded stations (Ojijo, Boma, Karen, Langata and Thome) with more expected to be unveiled within the RUBiS network of service stations.
“As part of our promise of ‘Making Your Life’s Journey Better’ to our customers, we seek to provide unique products and services that will enhance their experiences at the stations. Coupled with our other offerings like the RUBiS App, we are now able to redefine customer convenience and bring our customers maximum value across all brand touchpoints,” RUBiS Energy, Group CEO and Managing Director East Africa, Mr. Jean-Christian Bergeron said.
“Brioche brings the French bakery quality to the Kenyan market and makes it accessible to all. Through the promotion ‘Taste Brioche and find yourself in Paris’, we want to inspire Kenyan consumers to explore the different culinary taste that we offer, and after having tasted Brioche products, award two winners a chance to travel to France and compare for themselves” added Mr Jean-Christian Bergeron
The ‘Taste Brioche and find yourself in Paris’promotion shall run from October 6-30, 2021. To participate in the promotion, consumers will be required to visit one of the Brioche outlets, purchase Brioche products of choice for no less than Ksh1,000, fill in a participant voucher and drop the voucher with a copy of the receipt stapled to it in the lucky draw box.