South African-based corporate and promotional clothing company, Barron, has entered into a strategic partnership with Ramco Group’s Promo Division as its East African distribution partner.
This deal will go a long way in giving the pan-African firm a stronger grip in East Africa as the growth in private sector translates to more demand for promotional and branding materials.
The partnership will enable Ramco Printing distribute a series of Barron promotional materials to different sectors of the economy mainly the private sector and business-to-business (B2B).
Speaking during the signing of the pact in Nairobi, Amit Patel, the Ramco CEO said: “We have spent over one and a half years fine tuning this deal. This is because our operations rely on world class operations, using the best facilities, training the work force with the relevant skills and delivering high quality which makes us the best entity to work with Barron, which employs the best technology in producing the promotional materials.”
Ramco Printing works with several corporate entities delivering high quality products using world class state of the art production facilities located in Nairobi exceeding over 145,000 square feet.
Steven Isaacson, the Chief Executive of Kevro, Barron’s parent company, said: ”In our pursuit to grow our reach in the whole of Africa, we seek to work with a partner who shares our values and ethics as well as being a market leader. We work on the basis of providing high quality, consistency and giving value for money.”
“For that we offer the best quality in Africa for entry level, middle as well as top level corporate entities. We at Barron are not only appropriate for the African market but also cost effective and available,” he added.
Barron uses latest technology in producing promotional products that ranges from apparels, work wear, Sportswear, gifts and display materials.