brand
The Hidden Risk Sabotaging Your Brand: How Inconsistency Erodes Trust and Growth
By Alice Ngatia In today’s saturated marketplace, customers have more options than ever and far less patience. They buy from brands they understand,...
BT Reporter2 Mins read
How to turn your small business into a big brand
[dropcap]A[/dropcap]t a time when SMEs are a dime a dozen, and your big corporation competitors have a huge marketing budget, do you fight...
Alex Kennedy2 Mins read
Three things that make a startup fly
[dropcap]I[/dropcap]t’s not all about getting your dream business idea realised, it goes beyond sustainability. Any business idea/entity should go beyond the startup stage...
FRANCIS MULI2 Mins read
Goodbye influencers, hello ordinary guy memes
[dropcap]A[/dropcap]s Kenyans waited with bated breath for the presidential election results, the inter-webs were awash with rib-cracking memes of the #Githeriman offering comic...
EMILY MANJERU3 Mins read
Ramco Printing enters distribution deal with Barron South Africa
South African-based corporate and promotional clothing company, Barron, has entered into a strategic partnership with Ramco Group's Promo Division as its East African...
LEWIS MARTIN1 Mins read
Gloves off as Telkom unveils sexy logo and slogan
Telkom Kenya has unveiled a new corporate identity, which is expected to refresh its operations and give the struggling mobile telecommunications service provider...
FRANCIS MULI2 Mins read
Telkom Orange adopts a new name after change in ownership
Orange, Kenya's third mobile operator, has changed its brand name to - you guessed it - Telkom. The company, which has been struggling for...
BT Correspondent2 Mins read
