![Lulu Hassan and Rashid Abdallah on set at Citizen TV. [Photo/ NMG]](https://businesstoday.co.ke/wp-content/uploads/2023/01/Lulu-Rashid-218x150.jpg "Jiffy Pictures: How Lulu & Rashid Built Giant Production House")
EMILY MANJERU
Emily Manjeru is the Head of Communications at Arimus Media Limited: She can be reached on email: [email protected]
Goodbye influencers, hello ordinary guy memes
Brands need the human touch with their customers. The nondescript trendsetter can relate with everyone