OLX bets big on premium ads

OLX, the online classifieds, now allows advertisers to develop and place banners on the site’s front page for high visibility. These adverts will be offered to companies that wish to expose their businesses through the platform. They will be charged a premium fee that will cost a minimum of Ksh100,000 based on how visible they want their adverts.

Mr Peter Ndiang’ui, OXL Country Manager for Kenya, said this is an alternative way of attracting private organizations as well as companies to advertise with them. “OLX is a high traffic site with over 2 million visitors a month and a great place for these organizations given the number of visitors who come to the site on a monthly basis,” he said.

“All users who visit our site already have an intent to purchase and these ads will be strategically placed to target these specific users at their point of purchase. This then allows the businesses to select targeted audiences whom they wish to have them see these adverts. For instance, if you are a business seeking to offer loans to car buyers, the vehicle category will be best suited for you.”

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This comes at a time when OLX just begun monetizing its platform by introducing premium ads, otherwise known as Top Ads, that let clients post an item and have your advert appear at the top of the site.

“Due to continuous increase in traffic and adverts in our site, we would like to offer a premium experience to both sellers and companies who want to make the most of our platform hence the monetization efforts which also help us provide quality experience for these users,” Mr Ndiang’ui said.

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