Eskimi Kenya CEO Vyktas Paukstys (right) outlines the details of Kenya's gaming industry potential to Mark Kaigwa, CEO of Nendo (left) and Egle Ribaciauskaite, EMEA Regional Director of Eskimi

The Battle For Eyeballs: Mobile Games Outfox TVs In Fight For Advertising Revenue

The mobile gaming industry in Kenya is expected to more than double their income and grow exponentially as a higher number of advertisers...

FRANCIS MUTINDA1 Mins read

FEATURED ARTICLE

Advertisers Spend Sh52bn in Five Months Despite COVID-19 Blues

Advertisers spent Ksh52 billion between January and May 2020 to buy advertisement space on radio, television and print media, a report authored by...

Samuel Gitonga3 Mins read

MEDIA

Fraud Probe at Royal Media Services Targets Senior Staff

Royal Media Services founder S.K. Macharia, concerned at the continuous loss of revenues through fraud, has put a number of senior managers and...

BT Reporter2 Mins read

FEATURED ARTICLE

Advertisers’ association opposes restriction on gambling

The Association of Practitioners in Advertising is opposing the proposed ban on gambling adverts. In a press release placed in sections of the...

Kevin Namunwa2 Mins read

FEATURED ARTICLE

Adspace uses data to revolutionise advertising in Kenya

The world's most famous fictional detective could not function without data. And that is exactly why Adspace Africa wants its clients to utilise...

Mike Njoroge2 Mins read

FEATURED ARTICLE

UK firm backs digital out-of-home ad network launch in Kenya

Intime Stone Media, the Kenyan-based digital media company, has launched a brand new Digital Out-of-Home (Digital OOH) advertising network in Kenya, supported by...

BT Correspondent1 Mins read

FEATURED ARTICLE

Media consumption agency in trouble for producing ‘fake’ ratings

[dropcap]N[/dropcap]ever since the failed fight to stop the government's digital migration push have Kenya's media houses ganged up for a joint mission like...

BT Reporter4 Mins read