Tag: advertising
The Battle For Eyeballs: Mobile Games Outfox TVs In Fight For Advertising Revenue
The mobile gaming industry in Kenya is expected to more than double their income and grow exponentially as a higher number of advertisers shift...
Advertisers Spend Sh52bn in Five Months Despite COVID-19 Blues
The Media Owners Association (MOA) does not charge the government for the COVID-19 campaigns
Fraud Probe at Royal Media Services Targets Senior Staff
The officers raided Royal Media on Monday 5th August and interviewed senior employees in human resources, advertising, accounts, and editorial.
Advertisers’ association opposes restriction on gambling
The Association of Practitioners in Advertising is opposing the proposed ban on gambling adverts. In a press release placed in sections of the press,...
Adspace uses data to revolutionise advertising in Kenya
The world's most famous fictional detective could not function without data. And that is exactly why Adspace Africa wants its clients to utilise data...
UK firm backs digital out-of-home ad network launch in Kenya
Intime Stone Media, the Kenyan-based digital media company, has launched a brand new Digital Out-of-Home (Digital OOH) advertising network in Kenya, supported by technical,...
Media consumption agency in trouble for producing ‘fake’ ratings
Never since the failed fight to stop the government's digital migration push have Kenya's media houses ganged up for a joint mission like they...
TV, radio defy digital threat to gobble lion’s share of ad revenue
PwC Outlook report says although the pay-TV market has continued to expand rapidly, advertisers have continued to favour the terrestrial channels because of the guaranteed larger audiences
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PERSON OF INTEREST
Madatally Manji: The First Man to Manufacture Biscuits in Kenya
House of Manji has become a household name in Kenya and the East Africa region in the biscuits, pasta and confectionery industry.
ECONOMY
Mumias Sugar Return Ignites a Price War in Cane Harvesting
Mumias Sugar Company opened its doors on Friday, 1st December, 2023 to receive cane from farmers as operations resumed at the giant sugar miller after years of silence.
CAREERS
Upskilling: 5 Ways to Remain Competitive in Your Career
It is not surprising that HR professionals are constantly upskilling either to remain competitive in their current roles or to pursue new opportunities.
SPORT
Odibets Gives Out 100 Goats Daily in Betting Promotion
Each goat from Odibets will be worth Ksh5,000 and will be rewarded to the lucky customers via M-Pesa.
MEDIA
Angry Standard Group Employees Wrestle With Auctioneers
In what looked like a movie, Standard Group employees moved to stop the auctioneers from carrying away the seats.