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UK firm backs digital out-of-home ad network launch in Kenya

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Intime Stone Media, the Kenyan-based digital media company, has launched a brand new Digital Out-of-Home (Digital OOH) advertising network in Kenya, supported by technical, operations and content experts voodooh from the UK.

The Digital Out-of-Home (DOOH) advertising networked platform with real time capabilities is the industry’s first in the region and boasts of a countrywide footprint.

The large format four by twelve metre LED screen along Mombasa Road is part of this pioneer digital out-of-home advertising network targeting the most premium audience across the Northern Corridor, delivering millions of impacts every month for advertisers. Through investment in high quality technology, including world-class audience analytics by a US company, the launch marks the start of Intime’s ambition to become the largest Digital OOH media operator in East and Central Africa.

Launch partners include multinational giants Coke.

George Siangani, Group CEO at Intime , said: “Through our significant investment in high resolution, full motion displays, and through technical collaboration with global Digital OOH experts voodooh, we have created a versatile and intelligent digital advertising platform offering creative flexibility for brands, creatives and agencies. We’re incredibly excited about the future, and thrilled to have voodooh supporting us.”

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Keith Nilsen, founder at voodooh, said: “This is just the beginning for Intime Stone Media, and voodooh looks forward to working with them on continued expansion across Africa. Our shared strategy will see voodooh providing technical and operational support across an additional 26 large format digital locations regionally, as well as the activation of cutting edge, data integrated advertising campaigns across the Intime network. This is a game changer for Digital OOH in the entire African market.”

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BT Correspondent
BT Correspondenthttp://www.businesstoday.co.ke
editor [at] businesstoday.co.ke
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