Mwananchi Credit, a leading micro-finance company specializing in logbook loans, has launched #DriveSafe campaign to help in addressing increased accidents on Kenyan roads. Mwananchi Credit says it is committed to promoting road safety and upholding its core values of care and diligence.
According to statistics by the National Transport and Safety Authority (NTSA), traffic accidents have become a significant concern in Kenya, with 22,000 people having been involved in accidents in 2022 alone. This has led to devastating consequences for individuals, families, and society. Mwananchi Credit says there is urgent need for action to mitigate this worrying trend.
“At Mwananchi Credit, we have always believed in caring for our customers and the communities we serve,” says Mr Dennis Mombo, CEO of Mwananchi Credit. “The #DriveSafe campaign is a testament to our unwavering commitment to their well-being. We aim to create awareness about road safety and educate individuals on responsible driving practices, ultimately making our roads safer for everyone.”
The #RoadSafety campaign is designed to engage the public through various educational initiatives, such as road safety workshops, awareness campaigns, and community outreach programs. Mwananchi Credit is collaborating with like-minded partners to achieve the shared goal of improving road safety in Kenya.
Mr Gitonga Muriithi, General Manager of Mwananchi Credit, emphasized the significance of partnerships. “We believe that collective efforts can have a profound impact on road safety,” Mr Muriithi says. “We are actively seeking collaborations with other organizations, government bodies, and stakeholders who share our vision to create safer roads. Together, we can drive positive change and save lives.”
Mwananchi Credit encourages individuals, organizations, and concerned citizens to join the #DriveSafe campaign and actively participate in promoting road safety. By leveraging its extensive network and resources, Mwananchi Credit aims to make an impact on the road accident rates in Kenya.