Connect with us

Business News

Media face huge losses in presidential debate debacle



If the debate fails, media houses under the Debates Media Ltd (Standard Group, Nation Media Group and Royal Media Services) will miss out on over Sh200 million in advertising.

The live broadcast debate involving running mates of eight presidential candidates hangs in the balance after a majority failed to confirm participation. The main presidential candidates – Uhuru Kenyatta and Raila Odinga – have yet to confirm their participation, leaving the event hanging on to the word of the two major principals and putting over Sh100 million investment at stake.

In fact, the other six presidential candidates have also threatened to pull out of the TV debate terming it discriminatory. The move by organisers to have two-time slots for the debates –one pitting the main contenders (President Uhuru Kenyatta and Opposition leader Raila Odinga) and the other the other presidential candidates.

The first presidential debate was slated for July 10 but was called off after President Kenyatta and Mr Odinga protested against the format and the fact that they had not been involved by the organisers. The next debate has been set for July 24th.

Mr Wachira Waruru, the chairman Debates Media Limited, which is organizing the presidential debate, said the debate was on schedule. “Preparations are on course. We are hoping they will turn up for the debate,” he said.


How political advertisements are manipulating you

The other presidential candidates including Thirdway Alliance flag bearer Ekuru Aukot and independent candidates Michael Wainaina and Japheth Kaluyu said they could not take part in a debate where they have been divided into two groups (two tiers). “Further to our previous communications on the above-referenced matter, you are yet to clarify to us that you are not pursuing two tier presidential debates,” reads an official statement.

Discriminatory approach

“Should you, therefore, be still committed to this discriminatory approach, the undersigned being duly cleared presidential candidates and their running mates will have no option but not to participate in what is a clearly unconstitutional, illegal and discriminatory process,” the statement continued.

If the debate fails, media houses under the Debates Media Ltd (Standard Group, Nation Media Group and Royal Media Services) will miss out on over Sh200 million in advertising. It will also be embarrassing for media houses, which have been hyping an event that marks he climax of the presidential campaigns.


I’m a live but please pray for me, says Leonard Mambo Mbotela

Uncertainty is also looming over Monday’s running mates debate following the failure of Deputy President William Ruto and NASA’s running mate candidate Kalonzo Musyoka to confirm their participation.

Kikuyu MP Kimani Ichung’wa said he had been asked to represent the DP at the debate scheduled for today at the Catholic University of Eastern Africa (CUEA).

Running mates run away, too

Kimani explained the DP would be away at the Coast campaigning for Jubilee Party. “I have not communicated to the organisers, nor have they communicated to me,” said Ichung’wa. NASA Chief Executive Norman Magaya said there had been no formal communication from the organisers, saying the alliance learnt about the debate in the media.

Yesterday, evening, six running mates, Eliud Kariara, Emmanuel Nzai, Joseph Momanyi, Miriam Mutua, Titus N’getuny and Moses Maranga wrote to Debates Media Limited chairman Wachira Waruru indicating they were yet to receive communication on whether there would be a two-tier approach to the debate.


Business Today is the leading independent online business website in Kenya. Started in 2012 by a veteran business journalist, it has a huge following both in Kenya and abroad. It covers various business and related issues. Email editor at: [email protected]

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News Updates

Education21 mins ago

KUCCPS reveals 2018/19 universities cut off point

According to the students placement body, all KCSE candidates who scored a minimum aggregate grade of C+ of 46 points...

Health2 hours ago

7 shaming disorders you want to hide from your doc, but shouldn’t

To many people, some of these health problems are so personal to an extent that we would rather wait till...

NEWS4 hours ago

Double M bus hijack leaves passengers distraught

Among those who lost their property were People Daily sports sub-editor Derek Otieno and Kenya international boxer Nick Abaka

Education4 hours ago

KCSE results for 1,205 candidates voided over cheating

KNEC Chairman George Magoha, however, says the affected students can register for resits this year before the portal is closed...

NEWS4 hours ago

Kenyans mourn HR activist Ken Wafula

Wafula, who is credited with pushing for the prosecution of Deputy President William Ruto and radio journalist Joshua Sang at...

Economy20 hours ago

Govt to merge six financial agencies to form mega bank

According to the plan, the new agency will become a one-stop shop for loans from the Government ranging

Politics21 hours ago

Win for MCAs in fight for fat pay

They claim the salary capping has negatively affected the effective functioning of the 47 County Assemblies and County Governments

Opinion1 day ago

Align Kenya’s political system with global standards

There is need to ensure that our system is in line with international best practice especially as they relate to...

NEWS1 day ago

Kitui County embroiled in models ‘sex scandal’

At least 16 models have dismissed the crowning of four winners at a beauty pageant held last month

NEWS1 day ago

Kenya not yet fully a free democracy, new report says

While a full report on the country's performance is not yet available online, a summary of the report notes that...