Shaffie Weru, Joe Mfalme sacked over gross misconduct

The Kenya Private Sector Alliance (KEPSA) on Monday, March 29, reaffirmed its condemnation against any form of Gender-Based Violence (GBV) against men and women following the remarks made by two presenters and a DJ at Homeboyz Radio on March 25, 2021.

KEPSA expressed their support on the regulatory actions set by the Communications Authority and particularly the corrective measures that will ensure that staff are trained on handling gender matters beyond the unfortunate incident.

“As such, the use of derogatory language on both mainstream and social media that
supports the acts of GBV and condemning the victims is unacceptable. It is possible to
maintain decency and respect in a democratic space where freedom of speech is
encouraged. We should ensure accountability and uphold professionalism and respect
for human dignity,” the press statement said.

KEPSA body further proposed the implementation of a gender-based policy that will be used as a blueprint for training media practitioners with an aim to promote responsible
reporting on gender-sensitive matters.

READ ALSO >>>>>Shaffie Weru joins Homeboyz Radio

“The remarks made on air were, by all means, insensitive and undermining to the
victims of GBV – specifically to women and girls. This kind of insulting and improper
language on mainstream media is unconscionable,” said Mr. Nik Nesbitt, KEPSA
Chairperson.

As a membership organisation, with media companies in its membership, KEPSA emphasised their zero-tolerance to GBV with full recognition of the role that
media plays in shaping societal behaviour coupled with the mandate of the Private
Sector in gender equality and women empowerment.

“Misogyny has no place in Kenya in this day and age. As the Women on Boards Network,
we advocate for a society where both men and women feel valued and supported to
contribute to the socio-economic growth of this country. Every woman should feel
protected and empowered. As a country we owe this to every girl and woman,” said
Ms. Catherine Musakali, KEPSA Director in charge of Gender and Governance.

KEPSA Advisor, Mr. Mike Eldon noted that the incident revealed the need to educate
society more on gender parity issues. “The big challenge always with such education
is to go beyond mere awareness-raising to attitude and finally behaviour change,” he
added.

SEE ALSO>>>>>The Rush For KEPSA’s Unsecured SME COVID-19 Recovery Loans

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