Africa 118, a Kenyan data and digital solutions company, bagged a top award in this year’s Google Digital skills Summit in Johannesburg, South Africa. The Most Accurate Forecasts Award was in recognition for the company’s efforts in committing to training over 160,000 small and medium (SME) businesses in Kenya on the effective use of the Internet to grow their businesses and achieving it.
The Google Digital Skills for Africa is an initiative by the technology giant, Google. The goal of the programme is to be a catalyst for Africa’s digital transformation and thus, help train the participants on how to leverage on the web to grow their businesses/firms.
One million jobseekers, entrepreneurs and SMBs/SMEs have successfully been trained under phase one of the programme. The second segment of the programme 2018 – 2022 seeks to train 10 million Africans as announced by Google CEO in July 2017 at the Lagos Summit. The major segments of focus being SMBs, Job seekers, New to Web, Government/Large organisations and Developers.
Kenya is a global leader in internet penetration, thus making it increasingly important for businesses of all sizes to have an effective online presence.
The key focus of Africa 118 Inc. is to provide digital marketing services to help individuals and SMEs to leverage the power of the Internet to grow and hence the Google partnership fit. Africa 118 has one of the largest and most accurate database of SMEs in Sub Sahara Africa and has established extensive partnerships with leading associations/ players in the region including Google, Facebook, Microsoft, Safaricom and Airtel among others which means active sustained engagement with the SMEs across the region.
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Accepting the award, Africa 118’s head of Market Intelligence, Fred Imbo said that it is a testament that more and more customers are coming online, more Kenyan businesses are eager to join and serve them there. “This is a big morale booster given the amount of work the Africa 118 team have put in, traversing the country and delivering trainings on digital skills to businesses. It also portrays our reliability as a strategic Google partner in the region, which we are proud of.” He added.
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