Affordable plots in Nairobi and Ruai
Real estate firms have adopted the use of e-commerce platforms to sell their properties to interested clients who cannot do physical visits to their offices. [ PHOTO / Target Homes ]

As soon as the novel coronavirus disease struck in early 2020, reality checked in and everything changed, but not for good. Each and every business sector was affected because no one knew what they were getting into, all they knew at the time was that they were new daily infections of Covid-19 and the rate was rising fast.

Businesses were majorly affected, with some going to the extent of laying off and others closing shop due to shortfalls in revenues. Everything came to a sudden stop.

The affected businesses began looking at possible ways that could propel them back to the game, and a few were able to. One of the most affected businesses was the real estate sector, because movement was restricted at some point, and no one could physically visit the piece of property they wanted to acquire; they all preferred to wait for normalcy to return.

Real estate companies, on the other hand, had to find ways to mitigate this, and that is where the digital aspect came in.  Normalcy is resuming slowly, and just like any other business, the real estate sector is also readjusting to the post covid-19 era of doing business.

One of the ways real estate firms are doing this is by embracing the digital space, where they allow transactions online, from advertising their properties to the interested clients, conducting virtual tours of their properties, and even making payments.

Real estate firms have adopted the use of e-commerce platforms to sell their properties to interested clients who cannot do physical visits to their offices. By doing this, they are leveraging on the database of buyers on these platforms who are interested in the purchase of land.

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The other thing real estate firms are doing is giving their customers flexible payment plans, and with this, one can secure a loan to acquire the property, or have the option of paying for the property over a certain period of time, which is usually between three to 12 months, depending on preference. This is also one way that real estate firms have increased their revenue streams post Covid-19.

These firms have also gone further to give discounts on the properties they sell, in a bid to increase sales. This has been necessitated by adverse effects of Covid-19 that saw many people forced to take pay cuts, while some lost their jobs.

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