The overall winner of the 2024 Road Music Challenge has been announced, ending an exhilarating one-month musical talent search that attracted a record-breaking 142 submissions from across the country.
Hassan Suleiman emerged as the ultimate champion, clinching the grand prize of a brand-new Yamaha FZ 150 motorbike. The first runner-up, Moses Ooko was awarded Ksh200,000, while the second runner-up Damaris Mulumbe received Ksh100,000, in recognition of their outstanding performances.
This year’s competition, open to all Kenyan citizens aged 18 and above, required participants to create and share unique musical performances around a beat. Contestants were tasked with downloading the official tune from CFAO Mobility Kenya’s social media pages or website, crafting a performance that included the phrase “Rev with Yamaha,” and uploading their videos to their social media accounts. Participants also tagged Yamaha by CFAO Mobility Kenya and three friends, while using hashtags such as #YamahaByCFAOKe, #RoadMusicChallengeKE, and their preferred Yamaha motorbike hashtag.
The finalists were selected through a rigorous judging process led by celebrated musician Wyre Da Love Child, Rapper Nazizi and renowned producer Riccobeatz. Their expertise ensured that the competition highlighted Kenya’s best and brightest musical talent.
Speaking at the finals, Yamaha Brand Manager, Cleon Oguya, celebrated the overwhelming response to this year’s edition of the Road Music Challenge.
“This year’s competition has been an incredible success, with 142 submissions showcasing the immense musical talent and creativity across the country. The level of engagement on our platforms was phenomenal, with millions of interactions as Kenyans connected with the Yamaha brand. Our commitment to nurturing local talent and celebrating the spirit of innovation and freedom remains unwavering,” said Mr Oguya.
The Road Music Challenge is part of CFAO Mobility Kenya’s broader vision of creating meaningful engagement opportunities with customers across diverse touch-points. Yamaha, known for its high-quality and reliable motorcycles, continues to inspire freedom and adventure, making it a trusted companion for countless riders globally.
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