Global delivery firm, Glovo has partnered with Simbisa Brands in a bid to bolster its market share in the country. The firm, which uses an app to enable its deliveries, has tapped into Simbisa Brands’ varied portfolio of food and eatery outlets; the flagship brands being, Pizza Inn, Chicken Inn, Creamy Inn and Galitos, in order to enhance and expand their service delivery within different parts of Nairobi.
Speaking during the announcement of the partnership, Priscilla Muhiu, Glovo’s Head of Marketing for Sub Sahara Africa, said that the partnership will mostly benefit consumers of Glovo’s service and Simbisa’s products. “This partnership means a lot not only to us but also our customers. Glovo is constantly innovating thus we are always keen to onboard more outlets so as to improve the product offering we give to our customers based on their preferences,” said Mrs Muhiu.
“Simbisa Brands operates a rich portfolio of food and eateries spread across different locations in Nairobi, and this partnership with Simbisa, therefore, will help us achieve our broader strategy of being a one-stop shop for all our customer needs and deliveries,” she added.
“Partnering with Glovo will facilitate an increase in our consumer base. We believe this will have an impact on the business and improve our service delivery as part of our quest to always satisfy consumer demands,” said Joseph Claver, Simbisa Brands’ Head of Business Development.
The App also recently introduced a “Ramadhan” button to cater to the needs of their Muslim customer base during the ongoing Holy Month.
Since its entry into the Kenyan Market in January this year, Glovo has partnered with top brands and franchises like Carrefour for a global deal on groceries and now Simbisa Africa.
The app’s unique value proposition allows consumers to order virtually anything that can fit on the back of a motorbike for delivery. In Africa, Glovo currently operates in Kenya, Morocco and Cote d’Ivoire with plans to expand to Ghana, Nigeria, and Tanzania.