The Reels Play bonus program, part of Meta’s $1 billion creator investment, pays eligible creators up to $35,000 a month based on the views of their qualifying reels.
The Reels Play bonus program, part of Meta’s $1 billion creator investment, pays eligible creators up to $35,000 a month based on the views of their qualifying reels. [Photo/ Courtesy]

On 28th October, at Facebook’s Connect 2021 conference, CEO Mark Zuckerberg introduced Meta, which brings together all its apps and technologies under one new company brand. Meta’s focus will be to bring the metaverse to life and help people connect, find communities and grow businesses.

The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let users share immersive experiences with other people even when they can’t be together — and do things together they couldn’t do in the physical world.

It’s the next evolution in a long line of social technologies, and it’s ushering in a new chapter for the company. Mark shared more about this vision in a founder’s letter.

“I’m proud of what we’ve built so far, and I’m excited about what comes next — as we move beyond what’s possible today, beyond the constraints of screens, beyond the limits of distance and physics, and towards a future where everyone can be present with each other, create new opportunities and experience new things. It is a future that is beyond any one company and that will be made by all of us,” says Mark Zuckerberg

“Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future. Over time, I hope that we are seen as a metaverse company, and I want to anchor our work and identity on what we’re building towards.” 

 Alongside its vision for the metaverse, Mr Zuckerberg also shared more about the progress the company is making with some of the foundational elements across its AR and VR technologies.

Facebook’s annual Connect conference brings together augmented and virtual reality developers, content creators, marketers, and others to celebrate the industry’s momentum and growth.

This year’s virtual event explored what experiences in the metaverse could feel like over the next decade — from social connection, to entertainment, gaming, fitness, work, education and commerce.

Facebook also announced new tools to help people build for the metaverse, including Presence Platform, which will enable new mixed reality experiences on Quest 2, and a $150-million investment in immersive learning to train the next generation of creators.

Facebook says the new brand captures where our company is going and the future they want to help build. “We chose ‘Meta’ because it can mean ‘beyond’, and captures our commitment to building social technologies that take us beyond what digital connection makes possible today,” he said.


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It is also introducing a new logo and colour for the new brand. “The logo is treated in a blue gradient – as a nod to our heritage. It’s designed to be experienced in 3D so that it truly comes to life in the metaverse – where you can move through it and around it,” the company says.

It said: Our corporate structure is not changing, however, how we report on our financials will. Starting with our results for the fourth quarter of 2021, we plan to report on two operating segments: Family of Apps and Reality Labs. We also intend to start trading under the new stock ticker we have reserved, Meta, on December 1. Today’s announcement does not affect how we use or share data.

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