MEDIA

Chris Kirubi Radio Retunes After Massive Staff Exits

Share
Capital FM presenters
Capital FM Head of Radio Danny Munyi indicates that the radio station is changing to meet audience demands. [ Photo / Twitter ]
Share

For the last two years, things have not been so rosy for Capital FM, one of the most successful private radio stations in Kenya. Owned by billionaire businessman Chris Kirubi, Capital FM found itself in unfamiliar ground from 2019 when it started losing some of its top presenters.

Now the radio station is taking a new direction from 15th February as a showcase of resilience in the highly competitive media industry. Capital FM operates in the urbanite niche.

A statement from Capital FM Head of Radio Danny Munyi indicates that the radio station is changing to meet audience demands. “With this new direction, it is our desire to get into our listeners hearts through timeless sound seduction and unmatched programming.”

There have been a couple of exits from the brand over the two last years, but Munyi says the station turning the exits into a growth opportunity. “Growth is very important whether for an individual or for the company and therefore we don’t frown upon it,” he says. “Capital FM has long been the incubator of talent in the media industry.”

In mid-2019, the media house lost a host of its top talents, including radio host Anita Nderu who resigned, saying had given her “best and wanted new challenges”. In 2020, Amina Abdi Rabar quietly left a month after another long-time presenter Miano Muchiri quit after hosting the mid-morning show for more than a decade.

Amina was followed by Joey Muthengi who walked out in December after spending about a year and half at Capital FM. Ms Muthengi had replaced radio veteran Cess Mutungi, who hosted ‘The Jam984’ for 10 years. This was her second stint at Capital FM.

See Also >> Nightmare Lives of Kenya’s TV Queens

Others who left the station are Web Editor and lifestyle writer/photographer Susan Wong, who resigned in January 2019 to return to her Canadian home and popular presenter Laura Walubengo, who quit in July 2018. Veteran presenters Maqbul Mohammed and My Two Cents co-host Sharon Mundia have also left the station.

These departures have dented Capital FM by deflating some of its shows. Radio programmes ride strongly on personalities and sudden exits can cripple a radio station. Capital FM’s new direction seeks to add more sophistication and elegance to the programming with new offerings in podcasts, music, as well as news.

On the 15th  February, the station will relaunch the Capital in the Morning and The Jam shows with a new campaign dubbed ”Drive Inn” .  “We will be bringing back good radio once again,” Munyi says, “from the moment our audience get up, on their way driving to the office all through the day to when it’s time to pick kids from school in the evening.”

Read >> Former NTV Anchor Steps Into the High Heels of Anne Kiguta

Written by
BT Reporter -

editor [at] businesstoday.co.ke

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Follow Us

Related Articles
Radio 47
MEDIA

Radio 47 Set To Unveil New Studios In 2nd Anniversary Celebrations

Barely a year after Radio 47 joined the league of Big Five...

Gina Din Kariuki at Davos
MEDIANEWS

Kenyan PR Guru Gina Din Provokes ‘African Story’ Debate at Davos

Gina Din-Kariuki, one of Kenya’s leading communications experts, has called on Africans...

Ochieng Rapuro - Editor in chief Standard Group
MEDIANEWS

Standard Group CEO Releases Fresh Details on Sudden Exit of Editor in Chief

Standard Group management has revealed circumstances leading to the recent exit of...

Kibet Bull Thanks Larry Madowo After Release
MEDIANEWS

Kibet Bull Thanks Larry Madowo After Release

One day after his release from the hands of believed abductors, allegedly...