British Airways has announced a multi-million pound investment in its World Traveller (long-haul economy cabin) catering, introducing an exciting and expanded new menu, which provides more quantity and quality to both meals and great snacking options throughout the flight.
Carolina Martinoli, British Airways’ director of brand and customer experience, said: “Our customers tell us that when they’re taking a long-haul flight, great food and beverages make a real difference to them. It’s a huge driver of customer satisfaction so we want to make sure we deliver a great experience. With this multi-million pound investment we’ve focused on introducing more quantity and quality to the catering, delivering tasty meals and great snacking options throughout the flight.
Previously, customers travelling in the cabin were served a complimentary snack, a three-course-meal or a light meal, depending on the time and length of their flight as well as a complimentary bar service of hot and cold drinks.
The new catering arrives from January 17, and the menus that will change every six months.
“Our new four-course main meal has been developed by our team of chefs to be full of flavour at 35,000ft and we’ve created regional options depending on the route. The second meal option is either a tasty sandwich or a more substantial pizza wrap, both served with additional snacks, depending on the length of the flight.”
“Our customers have also told us they want to be able to save some items for later in the flight, so we’ve replaced the water cup with a bottle of Highland Spring on the first meal, and added Graze snack boxes on our longest flights. We’re also offering Magnum ice-creams on daylight flights from London and a Tuck Box on inbound and overnight flights.”
The airline’s customers will be welcomed with pretzels and a drink. Once they are settled in, they will be served afour-coursemeal such as a starter of couscous salad, followed by a main course of chicken casserole with an ale sauce, colcannon mash and seasonal vegetables, or a vegetarian tomato, farfalle and vegetable dish. Dessert will be a Pots & Co salted caramel and chocolate mousse, followed by biscuits and cheese. The meal will be accompanied by a bread roll and a bottle of Highland Spring water.
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On the shorter daylight long-haul flights to destinations such as New York and Dubai, fliers will also receive a sandwich such as egg and cress with a chocolate or Nutri-Grain bar. Those on longer daylight flights to destinations such as Cape Town and Hong Kong will receive a hot meal, such as a pizza wrap or a regional option, with a pot of pasta, a chocolate brownie and a drink as well as a smokehouse BBQ crunch Graze movie-snack box.A hot English breakfast will also be served on these longer flights that operate overnight.
Customers on daylight flights from London will be offered a range of Magnum ice-creams, while those on night flights will be offered a tuck-box with options such as Dairy Milk Buttons, Twix, Kit-Kats and Mini Cheddars, which will also be available in the galley for them to help themselves to.
