Bizna Kenya, the entrepreneurship and youth empowerment portal, has officially announced a strategic partnership with PlayOn, a rapidly growing gaming platform focused on youth engagement and digital entertainment in Africa.
The partnership was formalized during a signing ceremony held at Baraza Limited in Nairobi, with the leadership teams from both organizations present. “This is more than a partnership — it’s the beginning of a powerful collaboration that connects business, innovation, and youth culture,” said Tonnie Mello, CEO of BiznaKenya.
Gaming is no longer just about play, Mr Mello said, noting that it has become a dynamic force driving creativity, community, and the digital economy. “Through this partnership with PlayOn, we aim to inspire and equip the youth to win in the business of gaming and beyond,” he said.
The collaboration will focus on creating digital pathways for youth empowerment by combining entrepreneurship and gaming. Key initiatives include:
- Launching business-themed gaming tournaments to build awareness and skills.
- Introducing gamified learning experiences to make entrepreneurship more engaging.
- Hosting gaming showcases and digital content creation sessions on PlayOn, an online creative space for youth and influencers.
- Promoting inclusive digital access by targeting underrepresented and rural communities.
PlayOn, which has rapidly gained traction among Kenya’s youth, expressed enthusiasm for the partnership. “Partnering with Bizna Kenya opens up new opportunities for us to deliver more value to our users,” said Antony Okeyo, CEO of Rubik’s Digital the holding company for PlayOn. “This partnership aligns with our mission to empower the youth not just as gamers, but as digital innovators and entrepreneurs.”
As Kenya continues to cement its place as a leader in Africa’s digital revolution, the Bizna Kenya-PlayOn partnership would ensure that young people are not left behind — but are instead at the forefront of innovation, monetisation, and sustainable impact.
Bizna Kenya called upon government agencies, private sector players, and development partners to support this digital empowerment agenda by investing in the intersection of business and youth-driven technology. “The game is on,” concluded Mr Mello, Bizna Kenya CEO. “Let’s build something unforgettable for the youth, for the future, for Kenya.”
> BAT Kenya Smokes Out Cigarette Smugglers Burning Up KES 9 Billion
Leave a comment