Home FEATURED STORY Bidco launches world’s first Ugali noodles and Sukuma wiki flavour

Bidco launches world’s first Ugali noodles and Sukuma wiki flavour

Share
Share

Bidco Africa has launched the world’s first Ugali Noodles and Sukuma Wiki flavour. The new flavour, will delight Kenyan Noodle-lovers who have grown up eating the Kenyan staple diet of Ugali and Sukuma Wiki.

The company also announced the introduction of the Cheese and Onion variant, of its Noodies brand, which is a perfect mixture of tanginess and cheese flavours.

The two new variants follows the launch of Tomatoes and Onion, Chicken and Beef Mchuzi Noodies launched last year.

A pack of 120 grammes Noodies retails at Ksh 40, and is available countrywide in kiosks and supermarkets.

“In less than a year, Noodies has quickly grown to be Kenya’s fastest growing noodles brand and we’re excited to expand our offerings from classics such as Tomato and Onions, and Chicken flavour to more adventurous flavours.  The introduction of Ugali Noodles and Sukumawiki, Cheese and Onion variants have been informed by our studies on consumer trends and preferences,” said Thiagarajan Ramamurthy, Bidco Africa Group Chief Executive Officer.

READ: FRENCH COSMETICS GIANT TO SET BASE AT THE HUB KAREN

He observed that the new variants also meet today’s dietary needs, such as low-carb and gluten-free.

Written by
BT Correspondent -

editor [at] businesstoday.co.ke

Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Follow Us

Related Articles
Safaricom CEO Peter Ndegwa
FEATURED STORY

Safaricom’s Impact On Society Grows 16 Times In 6 Months

Safaricom’s impact on society grew 16 times in the six-month period ending...

Rohan de Beer, End User Sales Director at Schneider Electric
FEATURED STORY

The Industrial Edge: Thriving In The Shadow Of Cloud Computing’s Hype

By Rohan de Beer, End User Sales Director at Schneider Electric Despite...

SHA
FEATURED STORY

One Month Later: Kenyans Share Their Experiences With SHA

Sophia (not her real name) remembers the day so well, a week...

2 Arrested in Murder of Wells Fargo HR Manager Willis Ayieko
FEATURED STORYNEWS

2 Arrested in Murder of Wells Fargo HR Manager Willis Ayieko

Two people have been arrested, and one other is being sought to...