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For Businesses, Rising From Covid-19 Slowdown Hinges on Cashflow

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Close to 50% of manufacturing companies have recovered business or expect to do so by the end of 2020, a global online survey indicates.

The Survey by SYSPRO was conducted among Chief Financial Officers (CFOs) in manufacturing companies. Out of over 100 enterprise manufacturing companies that responded to the online survey, 30% expected to return to pre-pandemic trading conditions by the end of second quarter of 2021.

The survey assessed CFOs sentiments on the impact of Covid-19 and the future of manufacturing business in the “new normal”.

“The levels of optimism uncovered by SYSPRO’s online survey suggest that CFOs – who are increasingly responsible for risk management in their organizations – now see COVID-19 as manageable in a business context, rather than terminal,” said Mark Wilson, CEO of Europe, Middle East & Africa at SYSPRO.

The survey drew responses from Africa (Kenya included), Asia-Pacific, Canada and USA. It was conducted in October 2020 and shows a return of business confidence, the acceleration of Industry 4.0 as a means to overcome future disruptions and the rise of a more robust role for the CFO in engineering the bounce-back.

According to the survey results, the ability for businesses to weather the COVID-19 storm was particularly prevalent amongst manufacturers involved in the production/distribution of essential goods such as food & beverage during lockdowns as well as those who have the ability to enhance their digital activities and adapt to e-commerce models.

The study also showed that the size of an organization also played a vital role in determining its ability to survive the pandemic. Companies with over 51 employees were significantly more likely to report having fared as well as, or better than, expected.

“The study also showed the role of the CFO has become instrumental in the bounce-back strategy. Given that senior finance leaders have access to both financial performance data and projections, their assessments of the impact of COVID-19 and, crucially, how long this will endure, are critical,” stated Wilson.

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As part of the ongoing recovery, a stabilization phase was identified as needed and required a renewed focus on financial controls to protect cashflow and extend enterprise runways. To achieve this, CFOs interviewed in the study indicated cost-cutting including the curbing of discretionary spending and reducing overheads, exploring new revenue models with the aim for increased customer engagement through digital channels and prioritizing the maintenance of margins as some of the top strategies.

Investing in Technology

The survey findings further showed that reimagining factories to make them COVID-compliant, which can only be achieved at a cost, was not a short-term current priority, with just 19.3% of respondents citing replacing ageing machinery as one of their top 5 business priorities for 2021. Rather, the emphasis was on investing in technology to make manufacturing smarter and less vulnerable to pandemic disruption.

“Although we have not yet reached the post-pandemic world, it’s clear that one of the most significant consequences of COVID-19 will be a further acceleration of Industry 4.0 throughout the manufacturing sector,” Mr Wilson noted.

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BT Reporter
BT Reporterhttp://www.businesstoday.co.ke
editor [at] businesstoday.co.ke
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