Airtel Kenya has dropped its voice calls rates to Ksh2 per minute to every network in a move aimed at attracting customers in a telecommunications industry dominated by Safaricom.
The Indian owned telco announced on Tuesday that it expects the new tariff to revolutionise the communications landscape in Kenya through its latest “unconditional product”. The tariff is accessible through the *544*2# instant USSD code service while it will be the default package for new Airtel subscribers.
Airtel Kenya chief executive officer Prasanta Das Sarma told members of the press the new call rate is aimed at making communication worry free amid a subscriber base that checks balance in light of various network tariffs before making any calls.
— Airtel Kenya (@AIRTEL_KE) August 8, 2018
The second largest mobile phone operator in Kenya has branded the new tarrif as having “no conditions.”
Mr P.D. Sarma said, “When we say no conditions, we mean this new tariff will be the default tariff for new subscribers when they get their Airtel SIM … for existing customers, they simply need to dial *544*2# to subscribe with no [additional] charges.”
Airtel projects this move will increase its 3.6 million subscriber base. “Whenever a tarrif improves [drops in voice call rates], it becomes more and more competitive in the market… more and more customers join because we all love to talk and we don’t want to be restricted by the high tariff.”
The new tariff which is slightly similar to the Tubonge voice tariff that the telco offers will not affect existing packages in as far as internet and messaging services are concerned but will equalise all voice calls — including the postpaid Smart plan — at Ksh2 per minute. This means that apart from voice calls, all other Airtel packages and conditions remain intact.
“We are delighted to be making history by introducing this new unique tariff that gives double the value to the customers as now they can talk twice as much while experiencing unmatched high quality on our network” said Airtel Kenya’s CEO.
A promotional video that ran during the launch ceremony at the Intercontinental Hotel in Nairobi, dubbed the new voice call package with phrases such as “bila conditions”, “bila subscriptions”, “bila restrictions” , “bila restraints” , “bila worries” , “bila kuongea na wasi wasi” , “bila kugongwa” , “bila kuongea na haraka”.