Kenyan content creation and aggregation agency, AFRICA24 MEDIA (A24Media) has dedicated a Ksh 101 million (US$1 million) fund for disruptive and innovative media technology developers.
The firm says it will run a unique idea developer contest to find the most creative, powerful and useful ideas on media, advertising and e*******n that integrate content into their business model.
A24Media will first seek venture capital investment partners that will manage the investment fund and provide strategic advice on business models and market strategies.
“We are excited to support the disruptive developers in the media technology industry because we realise that no single company can provide the breath and scope of innovation that’s required to develop revenue generating platforms and take this industry to the next level,” said Asif Sheikh, founder of A24Media.
The company hopes that the Investment Fund will spark an e*******n of creativity and innovation in the media technology industry.
A24Media produces feature stories, series programmes, documentaries, films and photography. It has established partnerships with top international media organisations that it supplies with audio-visual products.
With products designed specifically for mobile distribution, websites, publications, as well as a variety of TV formats, A24Media serves the needs of broadcasters, media agencies, mobile service providers, corporates, foundations, government agencies and freelance journalists.