FEATURED STORY

Smartphones, State support driving telematics market growth

Share
Share

The significant penetration of smartphones, lowered connectivity costs, high speed internet technologies and supportive government regulations is driving the growth of the global consumer telematics market.

This is according to a new Consumer Telematics Market – Growth, Trends, Forecast, Demand, Outlook Upto 2024 report by Transparency market research.

The report also notes that the growing demand of big data analytics and related services is also an important factor influencing the growth of the market.  Moreover, proliferation of cloud-based services in order to deliver personalised experience to the end-user is also expected to positively impact the market’s demand.

Telematics is the subdivision of information technology that consolidates computers and wireless telecommunication technologies with a focused goal of efficiency conveying information over a vast and complicated network in order to improve business function or government related public service. However, presently the term has evolved to refer to the automobile systems that combine GPS tracking and other wireless communication for automatic roadside assistance and remote diagnostics.

The technology involves long distance and real-time transmission of information relating to remote objects like vehicles via communication devices. This enables companies to control as well as optimise their incumbent fleet operations.  The transmission of this data has also been made possible by the advancement in communications networks and devices which have become more reliable over the past few years.

The technology plays a key role in reducing expenditure and increasing cost savings, while ensuring entire fleet companies comply with prevailing norms and standards.

“Companies primarily focus on reducing downtime of their drivers as well as fleet’’ Ruth Kang’ong’oi, General Manager at Safetrac Limited, one of the leading telematics provider in the country said.  ‘’This has led to a surge in demand for comprehensive and effective telematics solutions across industry verticals such as construction, emergency services, healthcare, transportation and logistics to name a few,’’ she says.

In certain countries, the report notes that usage of vehicle tracking and security systems has become mandatory in all varieties of vehicles. As a result, the uptake of consumer telematics is expected to expand at a highly promising space in the next few years.

READ:  Miguna Miguna being held in a toilet

“Telematics as a disruptive technology is rapidly gaining attention in shaping the future of the fleet management and vehicle tracking industry. With this technology users access location, movement and status information and metrics of vehicles via special web-based software applications or through existing in-house vehicle tracking enabled business applications. In essence, GPS telematics systems become platforms where users collect and transport valuable mobile resource field information and activities,” Kang’ong’oi adds.

The Consumer Telematics Market report presents a comprehensive assessment of the various aspects of the global consumer telematics market. It does so with the help of thorough qualitative as well as quantitative insights regarding the market, historical data pertaining to market valuation and trends, and verifiable projections regarding the growth prospects of the market over the period between 2016 and 2024.

Written by
BT Correspondent -

editor [at] businesstoday.co.ke

Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Follow Us

Related Articles
Prime Cabinet Secretary and Cabinet Secretary for Foreign & Diaspora Affairs
FEATURED STORY

Inside Kenya’s 60 Years of Diplomatic Journey

Kenya is set to commemorate 60 years of diplomacy this week starting...

Jubilee Insurance
FEATURED STORY

Jubilee Health Insurance, Its CEO Njeri Jomo Feted

Jubilee Health Insurance has been awàrded Organization of the Year at the...

Safaricom CEO Peter Ndegwa
FEATURED STORY

Safaricom’s Impact On Society Grows 16 Times In 6 Months

Safaricom’s impact on society grew 16 times in the six-month period ending...

Rohan de Beer, End User Sales Director at Schneider Electric
FEATURED STORY

The Industrial Edge: Thriving In The Shadow Of Cloud Computing’s Hype

By Rohan de Beer, End User Sales Director at Schneider Electric Despite...