7 houses, Sh300m up for grabs in M-Pesa promotion

Safaricom has today launched a loyalty promotion that seeks to reward all M-PESA customers and agents. Dubbed “Maisha Ni M-PESA Tu”, the promotion will reward customers every time they send and receive money, transfer money from a bank account to M-PESA and for all Lipa Na M-PESA transactions.

“M-PESA has grown from a simple service that enables customers to send money home to provide value in different ways to more than 28 million Kenyans, every day,” said Sitoyo Lopokoiyit, Director – Financial Services, Safaricom. “This growth has come at the back of persistent innovation from our staff and partners, and more importantly, from the spirit of Kenyans to nurture and support such innovation.”

The promotion will run for 10 weeks beginning today, 18th June 2018, and will see more than 28.6 million customers qualify for the chance to win one of seven apartments. M-PESA agents will also stand to win one of eight grand prizes of Ksh1 million in cash. In addition, both customers and agents will stand to win more than Ksh300 million through weekly prizes.

During the promotion, customers will earn 10 points for every Ksh100 transacted while agents will earn one point for every Ksh100 deposited. All M-PESA customers who participate in the promotion will have the chance to redeem their points for data, voice minutes or SMS.

SEE: TANZANIA TYCOONS BUYS MAJOR STAKE IN SAFARICOM

Launched more than 11 years ago, M-PESA has grown to 28.6 million customers, 156,000 agents and more than 101,000 Lipa Na M-PESA merchants. More than 40 banks and financial services have also integrated into the service, allowing Kenyans to deposit and withdraw between their bank/SACCO accounts and M-PESA.

In 2017, Safaricom launched M-PESA on the mySafaricom app, allowing customers for the first time to use the service through smartphone applications. More than 2 million customers have downloaded the app since then.

Safaricom also announced the launch of a modernised set of Application Programming Interfaces (APIs) in 2017. The APIs are available through the Daraja platform, enabling any Kenyan developer or business to seamless integrate their applications and services to M-PESA.

NEXT: THE BITTER STORY OF KENYA’S SUGAR BARONS

Picture of BT Correspondent
BT Correspondent
editor [at] businesstoday.co.ke

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Articles

Aquila East Africa, a leading Kenyan integrated communications firm has expanded into Rwanda and Uganda, signifying the growing potential of homegrown businesses
The 16th edition of the CIO100 Awards 2004 will bring together Africa's most influential IT leaders to discuss the latest trends and

Social Health Authority (SHA) acting CEO Elijah Wachira has been sent on compulsory leave for 90 days. According to the suspension letter

The Teachers Service Commission (TSC) has announced 5,690 job vacancies for senior teachers, open and available for immediate hiring, with applications closing