Owning a business means taking accountability and putting in a lot of groundwork both mentally and physically. It brings a lot of personality changes, making you think and react differently.
Established as a traditional PR agency, PR Solution (PRS) International has transformed into a new age PR agency. S. Vijay Kumar, the founder of PR Solution (PRS) International, says “Opportunities don’t happen; you create them.”
Mr Kumar says through hard work, diligence and strong networking skills, PRS transforms opportunities into substantial business relationships. “But most importantly, we nurture these special relationships,” he says. “My vision is to make press conferences affordable to all businesses, startups and entrepreneurs.”
A good storyline can make or break a brand
A good storyline can make or break a brand, he says. We’re in this business because we understand the power of well crafted and beautiful storytelling strategies. Our goal is to help you tell your brand stories in engaging and emotional ways that captivate your target audience across digital and traditional channels.
For all our clients, this is our word of the day …everyday. We know that as a brand, one of your key objectives is profitability and you’re always eager to get ROI (return on investment) on your marketing spend. Whether your marketing objective is creating awareness, encouraging trial and usage or increasing sales, we give solutions that help your brand identity, anticipate and satisfy customer needs profitably.
Journey and challenges
Thirteen years ago, Kumar, now the Global CEO of PRS International, embarked on pursuing one of his biggest dreams. “Propelled by my passion, no word of caution or advice was enough to prepare or deter me,” he says.
He says he was 20 when he founded the company. At the young age, when most people are still trying to figure out what to do in life, S Vijay Kumar seemed to have had everything figured out.
“I started my company from home. I knew it was going to be a challenge but I had the determination to succeed and built multiple successful businesses. I had no experience and no collateral. I faced problems in recruitment and I had a huge credibility challenge everywhere.”
With time, he managed to find the right set of people who helped him to build and scale his business.
Have a mission
He was soon joined by people who trusted his mission and supported and made PR Solution (PRS) International grow. His entrepreneurial journey speaks of innovation and creativity. The focus is on ensuring that marketing and communication campaigns are ROI-centric. “I want to discover and shape each brand’s unique story and help them share it with the world,” he says.
Business opportunities in IT
PRS Press Conference portal solution targets organizations that are mature in adopting technology. The Press Conference Portal has become a game-changer. It is enabling the adoption of advanced technologies and paving the way for transformation.
Rapid evolution in high-speed internet connectivity and penetration of smartphones among the dynamic and young population have created a fertile ground for new businesses. And for young India, this ecosystem is rife with opportunities for entrepreneurs.
The key is to be smart – keep your resources aligned with your business objectives and make the most of it. Confidence plays a big role in becoming an entrepreneur. The more knowledge and experience you gain in your field of expertise, the more confident you will become.
Entrepreneurship is not a one man’s job. You need to find the right kind of people who believe in you and are willing to work towards your goals and mission. A team is the backbone of an organization. A well-balanced team can bring your business targets within reach. Since building a team will require a lot of time and effort, it is advisable to start building at the beginning of your journey.
Digital was the only channel where I could clearly demonstrate ROI to clients.
Operating in a segment where competition is as huge as the market demand, the PRS International CEO says, “the key is to differentiate and add value to the customer. We often compete with larger organizations, but being agile and quick gives us an advantage. I think the ownership and innovation we bring to projects as a collaborative platform to create value differentiates us.”
PRS International currently works with SMEs, startups and enterprises helping them in press conferences and digital transformation journeys, while steadily moving towards its dream of becoming a billion-dollar company.
Competition is everywhere. “As entrepreneurs, we have to know and understand our competition so our business stays relevant. But as the driver of the company, we must not get overwhelmed with thoughts of overtaking them. Waking up every day worried about what could happen prevents us from being present in our own business,” says Kumar.
As an entrepreneur, our many successes may seem ordinary to us, but extraordinary to others. Keep a journal or memory board of milestones that you have accomplished along the way. When you feel a sense of dread and fear, look at your past wins and remember that if you have done it once, you can do it again.
You are the same person who handled all of those tough situations. You have only become stronger along the way. You started this business; remember that. You grew this business from nothing because you are resourceful. Tap into your well of resourcefulness, and keep on figuring it out.
Our organization is based on a principle – which is our primary philosophy: public relations contributes to the upliftment of mankind. “Our vision is to take our philosophy to more people and aim to reach 60 countries by the end of 2020,” says Kumar.
Without rejection, there can be no growth. Understand that your product or service might not be for everyone, and that’s okay. Rejection gives you the chance to consider reviewing ways to improve what you offer. Don’t take it personal. Anticipate rejection, learn from it and move on.
Every journey is different and so are the challenges. It is not a ‘one-size-fits-all’ situation, but the overall mantra should be dedication and passion.
Give back to the community
Vijay believes in giving back to communities by investing in them. “Your communities must enjoy the fruit of your prosperity,” he says.
editor [at] businesstoday.co.ke