Tuskys pumps Sh120m in new clothing stores

 Tusker Mattresses has opened its latest Mavazi Lifestyle clothing stores in Kisii and Eldoret towns. The two stores located at Tuskys Echiro along Moi Avenue in Kisii town and at Tuskys Eldo Centre in Eldoret town will provide a wide range of quality clothing brands and accessories.

This raises the retailer’s Mavazi Clothing stores network to 10  branches countrywide.  Other Mavazi by Tuskys stores include its flagship Mavazi by Tuskys store at T-Mall, Mavazi Pioneer, Mavazi Magic and Mavazi Tom Mboya Street in Nairobi. Other branches are Mavazi Ongata Rongai, Mavazi Juja Town, Mavazi Chania in Thika town and Mavazi United in Kisumu.

Developed at an estimated cost of Ksh120 million, the two stores feature a variety of international and locally sourced lifestyle clothing items, shoes, babywear and related accessories.

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Speaking at the official opening of Mavazi Eldo Centre, Tuskys Group CEO Dan Githua said the firm has set its sights on opening at least 25 such stores countrywide by the end of this year.

“We are moving to plug existing market opportunities in various categories including the lifestyle clothing segment,” Mr Githua said. “Backed by extensive feasibility studies and the pilot rollout of the first few Mavazi stores, we remain confident that the new stores will provide much needed leverage to secure our market position.”

The progressive rollout of Mavazi by Tuskys stores is part of Tusker Mattresses corporate development plan. Tusker Mattresses, which operates Tuskys supermarkets and Mavazi Lifestyle clothing stores, says it looking at 100 branches strong network in the next three years.

The firm will be relying heavily on enhanced supplier partnerships, human resource development initiatives and extensive information technology adoption to guarantee a superior customer experience while cutting down operating costs including loss control.

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