One of Kenya’s pioneer travel companies, Ngurumah Tours, has realigned its offerings to target the youth and boost a travelling culture in the country. Managing Director Isaac Mwangi said the company will now be tailor-making tour packages at affordable prices aimed for the youth.
Through this new move, Ngurumah intends to drive domestic consumer demand for Kenya and to position Kenya as a top of mind holiday destination for the biggest potential market – the youth.
According to data by the Ministry of Tourism, domestic tourism recorded a 14.6% growth last year, and this has made it imperative for Ngurumah and other tour companies to slot in to take up this growing market.
“The Kenyan youth are now more open to the beauty of the country and East Africa from the continued growth we have been observing. They also have the right to explore their country and the world, and we have taken the steps to empower them to do exactly that. We have decided to become a truly youth-friendly company,” says Mr Mwangi.
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He adds that Ngurumah will be creating special packages for everyone including students, young professionals, youth groups and the older but young-at-heart starting from as low as Sh. 1,000.
Apart from tour packages, Ngurumah will also be providing car hire services, also tailor made for the youth. “Whether you need to travel upcountry, or are a visitor in Kenya and needs to move around, or you are a group of friends going for a friend’s ruracio, we have several, well maintained vehicles that we can hire out to you at a friendly fee.” Mr Mwangi explains.
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