New Taxi Firm From Rwanda Drives Into The Kenyan Market

YEGO Global, an online taxi-hailing company that has been operating in Rwanda has launched operations in Kenya through its subsidiary – YEGO Mobility Kenya Limited.

YEGO is one of the three taxi-hailing companies that were licenced on Monday to operate in Kenya, alongside Uber, Bolt and Little Cab.

YEGO has the lowest commissions in the industry at 12%, and provides drivers with personal accident insurance at no cost and medical insurance to qualifying drivers.

Fares will also be kept in line with the prevailing fuel prices and traffic situations, and drivers can withdraw their earnings on demand with the actual processing fees. A drivers’ SACCO (savings and credit cooperative) is being set up and YEGO Mobility Kenya has committed to pay 10% of its dividend to the SACCO to secure the Drivers’ future.

“It is a very proud moment for YEGO Mobility to be the 1^st licensed app by NTSA in Kenya. We are providing a customized solution for Kenya, one that has been purpose built to free the driver community from the digital slavery of the Gig economy,” said Karanvir Singh, CEO and Founder of YEGO Global.

YEGO Global has been operating in Rwanda since 2016 where it became the first licensee in Rwanda to provide a smart mobility solution using Intelligent Connected Fare Meters (ICFM). YEGO has 100% market share of the taxicab and boda boda market in Kigali and will expand to cover the entire country.

“Our innovative “frugal” approach allows us to design a solution for emerging markets, where Driving a Taxicab or Boda is a fulltime job and not a Gig. Our low-friction approach not only ensures that we are fair to both Drivers and Passengers, but that we are sustainable for decades to come”, explained Singh.

YEGO passengers will be able to instantly start a ride by simply scanning a QR code with the unique ‘Pair Ride’, a feature not available with any other ride-hailing companies. The in-App wallet allows passengers to simply walk away at the end of the ride without having to pull out cash or even enter a PIN.

“Our courteous, multilingual agents are ready to help overcome language barriers, help with landmark-based navigation and resolve any issues that may arise for either Passengers or Drivers,” explained Singh.

“It has been a long journey, from understanding the challenges faced by both Drivers and Passengers to incorporating not just a solution, but a company that’s foundation is built on a double-bottom line – we are impact first and profit second. Unlike other players who made lofty promises they did not keep, as already demonstrated, we are serious about our commitments,” Singh explains.

In just 15 days, over 5,000 Drivers have joined YEGO.

Read: KQ To Spend Ksh13 Billion Buying Flying Taxis

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