Pay television Company Startimes on Monday 5th August unveiled a new TV channel dubbed Rembo TV that airs local content whose target audience will be women.
The Pay TV company has put a Sh 200 million investment towards the company’s progressive efforts for the development of local content that will be available to the platform’s subscribers through the self-produced channel, Rembo TV.
Kenya Film Commission Chief Executive Officer Mr Timothy Owase noted the continued investment in local production as an indicator of the growth experienced in the industry with the commission aggressively positioning Kenyan productions to rival other competing industries in neighbouring Tanzania and Nigeria.
He also challenged the industry to cover all thresholds and not just women because the local audience is looking for content that they can relate with. His counterpart from the Kenya Films Classification Board (KFCB), Ezekiel Mutua specifically challenged Startimes to come up with a channel that will target the boychild.
Speaking at the unveiling ceremony, Startimes CEO Mr Andy Wang noted that the company has responded to the growing appeal for authentic Kenyan content that subscribers can easily relate with as it rolls out exciting fresh shows that are expected to sustain the channel’s subscriber appeal moving forward.
“Our investment in Rembo TV is a statement of our long term commitment to the Kenyan market. As the 24-hour channel goes live, we intend to be home of uninterrupted entertainment attending to our subscriber demand for reality TV shows,” Wang said.
The company has partnered with over 30 content developers in the country towards the development of Rembo TV an entertainment channel with a key focus on reality television shows targetting the women audience and with a language policy comprising of 60% Kiswahili, 30% English and 10% vernacular.
Rembo TV will be available across three East African countries that is Kenya, Tanzania, and Uganda thereby presenting an enviable platform to market Kenyan productions across the region.
The channel will be available on all StarTimes bouquet options both terrestrial and satellite platforms with the company eyeing growth in subscriber retention as well as listing new subscribers keen on the improved content towards growing the pay-television company’s market share.