StarTimes Enhanced Offer Likely to Spark a Price War

StarTimes Media on 14th October announced an ambitious subscriber retention strategy that will see more local content available on the platform and reduced decoder prices.

The move, which has seen it cut its set-top boxes cost to just Ksh1,500, steps up competition against its main rival GoTV whose decoders are currently going for Ksh2,000, opening a price war front ahead of December and New Year festivities.

At the same time, subscribers on both terrestrial and satellite platforms will get automatic upgrades to higher bouquets at the cost of a lower bouquet for the first two weeks upon renewal of their monthly bouquet of choice.

StarTimes bouquets

The digital television company is set to introduce three fresh local shows during the festive period namely Next Superstar, Nira and Paper boat which will be available on Rembo TV, the broadcaster’s exclusive local content channel.

StarTimes Regional Director of Marketing Aldrine Nsubuga noted that in addition to the fresh local content, for every monthly subscription made on the Nyota bouquet, subscribers will access Basic bouquet for the initial two weeks, while subscribers enrolling to Basic will also qualify for the automatic upgrade to Classic for the first two weeks at no extra cost.

“We acknowledge the need to progressively grow value for our subscribers which has advised our new campaign to offer them access to more premium channels at the cost of lower bouquets while still increasing our investment in local productions key in not only being competitive on price but also with the premium local content that will be available on our platform moving forward,” noted Mr. Nsubuga.

Nova bouquet subscribers on the satellite television platform will also access the upgrade service where they will be upgraded to Smart bouquet for the first two weeks, while Smart bouquet subscribers will be upgraded to Super bouquet as Super subscriber’s access 10 extra days for every monthly subscription made.

StarTimes has also extended a 25% price drop for the company’s terrestrial and satellite set-top boxes. The company’s terrestrial pay television set-top boxes will now retail at Ksh 1,499 down from Ksh 1,999 inclusive of one-month classic bouquet subscription, while satellite Combo full kit comprising of a decoder, dish and accessories will now retail at just Ksh2,999 down from Ksh3,999 inclusive one month super and classic bouquet subscription.

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StarTimes digital television sets will also see their retail price drop by between 10 to 15%, with the 24 inch set with CUM slot now retailing at 11,999; 24 inch set with CUM card, smartcard + Super bouquet will now retail at Ksh 13,499. The 32 inch digital TV with CUM slot will now retail at Ksh14,999 while the 32 inch TV with CUM card, smartcard and two months Super bouquet will retail at Ksh16,499.

Television sets deals

The 43-inch digital television sets with CUM slot will now retail at Ksh 27,999; the 43 inch TV with CUM card, smartcard and two months Super bouquet will retail at Ksh29,499, while the 55 inch Smart digital TV will retail at Ksh. 69,999.

“The product discounts will run from November to 15^th January 2020 while the subscription upgrades will run till 31^st January 2020 during which period we believe we will experience increased subscription renewals while attracting more subscribers on our platform as Kenyans take advantage of the product discounts,” said Mr. Nsubuga.

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