Safaricom on Friday launched its Platinum proposition, which targets high value customers. This digital-only proposition is only available on MySafaricom App, and offers customers a range of monthly plans with voice, SMS and data services, as well as access to lifestyle-friendly offers in partnership with brands such as Shell, Eatout.com and Ticketsasa.

“In line with our brand spirit of Twaweza, we are proactively working towards transforming Safaricom into more than a telco: we’re gradually evolving into a lifestyle brand as we seek to develop more intimate relationships with our customers and deliver more personalized products and services,” said Sylvia Mulinge, Director for Consumer Business at Safaricom.

“Platinum is targeted at the discerning professionals, who form 17% of the total Safaricom customer base and are known to spend a lot of time online,” she said.  “That’s why data is a big focus with this new offering, because these subscribers are looking for plans that accommodate their usage and fit into their lifestyles.”

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Customers have two options when they sign up for Platinum. Platinum Plus is a monthly plan that comes with data limits of up to 40GB and 4,000 voice minutes, while Platinum allows subscribers to consume and renew their subscriptions as they go, using airtime or M-PESA, with up to 30GB of data and 3,000 voice minutes depending on the subscription value.

Platinum and Platinum Plus subscribers will enjoy unlimited SMS and have access to a personal bill manager that will simplify bill payment by filing all the customer’s bills in one place.

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