Safaricom PLC CEO Peter Ndegwa (r) and Safaricom PLC Consumer Business Unit Director Charles Kare get feedback on Safaricom business paybill till from Josphat Kamau of Beehive Butchery in Kasarani during the Safaricom CEO market visit . Safaricom customers are set to browse more for less courtesy of a new campaign dubbed Browse Bila Waas.

 Safaricom has unveiled a new campaign that will see customers enjoy free 500MB daily bonus data with every purchase of a personalized no-expiry data bundle.

Dubbed Browse Bila Waas, the campaign seeks to enable Safaricom customers to enjoy more internet for less on the network.

Both Prepay and PostPay customers can access their personalized data bundles.

Upon purchase of the bundle, which is available every day until 19th November 2020, customers will instantly receive bonus 500MB data valid until midnight of the same day.

“Our ambition is to connect our customers to the opportunities presented by the internet by availing affordable data, expanding our 4G network, and facilitating access to quality smartphones. The new data offer goes back to our promise to always provide our customers with more for less on Kenya’s best 4G network,” said Safaricom CEO Peter Ndegwa in a statement.

The new data offer comes a month after Safaricom partnered with Google to unveil Lipa Mdogo Mdogo, an initiative that will empower more than one million customers to upgrade from 2G phones to quality 4G smartphones through a flexible payment plan.

During the last financial year, Safaricom invested over Ksh36 billion in its network while drastically cutting its data rates through the introduction of No-Expiry Data bundles.

The service provider has also committed to expanding its 4G coverage across its entire network as digital services become part and parcel of everyday life.

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