East African Breweries Limited (EABL) has unveiled a nationwide consumer campaign aimed at rewarding consumers of its beer, ready-to-drink and select spirits brands with a grand prize of a luxurious two-bedroomed apartment located in Kilimani, Nairobi.
Dubbed “Own A Luxury Apartment with EABL”, the consumer promotion will take place in supermarkets, liquor stores, petromarts and online shops rewarding lucky consumers.
EABL has invested Ksh 18 million in the campaign and to participate, shoppers will need to purchase EABL products with the “Own A Luxury Apartment” promotional sticker; scratch the panel to reveal a seven-character alphanumeric code and send the code via SMS to 20247 and stand a chance to win. There are over Ksh 18 Million worth of prizes to be won.
Kicking off on May 3, the 12-week promotion will also see shoppers win daily, weekly and monthly cash prizes of up to Ksh 100,000. Lucky shoppers buying EABL products in participating outlets and spotted by any of the campaign’s mystery shoppers will get instant shopping vouchers of Ksh 500.
EABL has partnered with an award-winning Kenyan hip-hop artiste, Jua Cali, as well as media personality Michael Makori to award the shopping vouchers to the lucky shoppers, redeemable for only EABL products.
Speaking on the launch, KBL Sales Director Andrew Kilonzo said the idea behind the campaign is inspired by Kenyans’ dream to own a home adding that the company will continue to award loyal consumers across the country.
“Besides innovating at scale to respond to changing tastes and preferences, we are going further to thank our consumers and we certainly believe giving a house is a profound way to appreciate any loyal consumer. We also believe that Kilimani is a fantastic location to own a home and we can’t wait to hand the keys to the grand winner come August,” said Kilonzo.
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The campaign follows the success of the “Red Dot Promotion” that saw Franklin Korir, a businessperson from Kericho win a brand new BMW X1 car valued at Ksh 4.3 million with 1-year comprehensive insurance cover.
Consumers with inquiries will have access to a 24-hour helpline number 0706522222, Winners will also be notified using the same phone number.