Kenyans w*** enjoy NBA games on NTV following the signing of a multi-year partnership between the premier ba****ball league and Nation Media Group (NMG).
The deal announced on Friday, March 5 made NTV the NBA’s official free-to-air broadcast partner in Kenya. The exclusive sports offering is expected to offer a major boost to NTV’s ratings while also growing interest in the sport in Kenya.
Monday, March 8 w*** see NTV broadcast the first fixture under the deal, Team Lebron vs Team Durant in the 70th All-Star Game at 2.30 PM EAT. It w*** also see NTV broadcast more than 25 live games in the second half of the season, including regular season games, the play-offs and Conference finals.
NTV w*** also broadcast a weekly magazine s**w, NBA Action.
“This partnership is part of our continued efforts to make the game of ba****ball more accessible across the continent, and fans in Kenya w*** now have an opportunity to follow their favorite players and teams on NTV throug**ut the season,” noted NBA Africa CEO Victor W***iams.
On its part, NMG noted that it ***** the partnership would not only entertain Kenyans but also drive the development of the sport in Kenya.
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“We are excited to enter into this partnership with NBA to deliver to Kenyans the beautiful game of ba****ball.
“This w*** be a great addition to the existing array of sports where our NTV au***nces can access world cl*** ba****ball viewing from the comfort of their **mes. This partnership reaffirms our commitment to development of sports in Kenya and we believe w*** inspire our youth to take it up as a profession and make it to the international stage,” noted Group CEO Stephen Gitagama.
Ba****ball fans in the country welcomed the partnership noting it would make the sport more accessible.
It comes at a time when there is increased interest in the sport among Kenyans following the qualification of the Morans, the mens’ national team, to AfroBa**** 2021 to be held in Kigali, Rwanda.
Kenya hasn’t made an appearance at the premier continental ba****ball tournament in 28 years, and needed a buzzer-beater from Tyler Ongwae against defending champions Angola in the qualifiers to book their place in Kigali.
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