Kenya Export Promotion and Branding Agency (KEPROBA) has entered a three-year partnership with Kenya Private Sector Alliance (KEPSA) that will see the agency ride on KEPSA’s wide membership database to promote exports. In the partnership, both institutions will engage in trade development and promotion of sustainable economic growth as envisioned in Kenya’s national development blueprint, Vision 2030.
KEPSA will partner with KEPROBA to bring together key stakeholders in both the private sector and government for Kenya’s effective participation in Expo 2020 Dubai, which is gearing up to help shape a post-pandemic world.
The global event will now run from 1st October 2021 to 31st March 2022, a delay that allows all participants to safely navigate the impact of COVID-19, and enables the World Expo to focus on a collective desire for new thinking to identify solutions to some of the greatest challenges of facing global trade.
Expo 2020 Dubai retains its name as it hosts an event that will celebrate humanity’s resilience, creativity, culture and innovation – including major technological advances in the fields of medicine and science. Expo 2020 Dubai will be the first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region, and the largest ever event to take place in the Arab world. It will welcome 192 countries, as well as businesses, multilateral organizations and educational establishments.
The MoU is aimed at developing and strengthening cooperation in the field of trade development & promotion and deepen economic and trade relations between Kenya’s trading partners with the view to diversifying Kenya’s export basket and opening new markets for Kenyans.
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“Collaboration is important in pushing the Export agenda. We cannot do it alone as an Agency. This partnership will enable us make deeper connections with the business community who are key in pushing the export agenda,” said Dr Wilfred Marube, CEO Kenya Export Promotion and Branding Agency.
Key areas of collaboration include information sharing on members/directories, joint market research activities, joint implementation of trade and branding promotional activities, joint training programs/capacity-building for businesses, as well as collaboration on policy development and influence.
“We shall work together with KEPROBA to train the private sector on the export market in order to build capacity and increase market access for local producers,” said Ms Carole Kariuki Karuga, KEPSA CEO.