Mwananchi Credit Limited has signed up Felix Odiwuor Kodhe, popularly known as Jalang’o, as its brand ambassador.
During the tenure, Mwananchi Credit shall use Mr Jalango’s image rights as well as influencer services to grow the brand for a one-year renewable period.
Over the last 10 years, Mwananchi Credit Ltd has grown from a one-man lending shop with a loan book of only Ksh30,000 to become the leading logbook and civil servants loans provider in Kenya with over seven branches and 200 employees.
The company has won numerous awards including Best Logbook Loan Provider in Kenya.
Like Mwananchi Credit, Jalang’o has risen from zero. He basically used his talents, hard work, and relentless determination to rise to the top of Kenya’s entertainment scene.
“With a big dream, we simply discovered that there was an opportunity for a fairly priced micro-lending platform for the masses who struggled to assess mainstream financing at fair rates. A decade later, with consistency and loyal clientele built over the years, the company has grown by leaps and bounds,” says Mwananchi founder and CEO Dennis Mombo.
From a humble background back in the village in Homa Bay, Jalang’o is now a popular radio presenter in one of Kenya’s leading stations, a sought-after events MC as well as a comedian of note in his own right.
“Mr Jalango represents the brand we stand for as Mwananchi Credit. Jalang’o’s story is Mwananchi’s story,” says Mwananchi founder and CEO Dennis Mombo.
“That if you dare dream big dreams, audacious enough to scare you, and wake up, work hard to realize those same dreams. Soon the world becomes your stage, and success your synonym.”
Emergency Loans are sometimes very serious discussions to have and having someone with Jalang’o’s kind of humour to break it down into simplified chunks may be helpful in Mwananchi Credit’s endeavour to become the most accessible loan provider in the country. “We are excited to get into this journey with Jalang’o,” says Mr Mombo.
For his part, Jalang’o said: “This is a lovely opportunity to represent a brand that invests in the growth of people. I look forward to a lovely engagement with Mwananchi Credit Limited!”
Besides, being a leading in Logbook Loans provider Mwananchi Credit has a suite of other micro-finance lending products. It has branches in Nairobi (2), Kitengela, Mombasa, Thika, Kisumu, and Eldoret with plans to open more across the country.
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