Kenya Breweries Limited (KBL) has officially revealed its next-generation logo, as a part of the company’s centenary celebrations.
The logo was designed by Anncatherine Njuhi, a 23-year-old former student at the Buruburu Institute of Fine Arts. It encompasses the initials of the business name creatively merged with 10 barley leaves symbolizing the 10 decades since KBL was founded.
The new logo symbolizes 100 years of building East Africa’s largest manufacturer, founded as a humble riverside operation in Ruaraka. The logo launch ushers in the next 100 years where KBL will spearhead innovation, talent development as part of its sustainability agenda to create shared value and drive growth.
“One of the main things we wanted to do is change our logo and embrace a more modern look and feel that will potentially last another 100 years. We are excited to see what the next 100 years will bring. We remain committed to continuing contributing to the growth of the country’s economy as we continue to create the best performing, most trusted and respected consumer products company in Africa,” said KBL Managing Director John Musunga.
Ms Njuhi was part of the competition KBL Still Got Skillz? Logo contest where more than 600 youth between 21 and 25 submitted designs. She has won Ksh1 million and an internship at JWT/Scanad, a part of WPP-Scangroup.
The second-placed logo was submitted by Bragin Maina and the third-placed by Austin Kamande and they took home Ksh500,000 and Ksh250,000 respectively.
The company’s Group Corporate Relations Director, Eric Kiniti, described the unveiling of the new logo as the first in a series of events and activities that are part of the celebrations, which are intended to involve all residents of the East African region.
The logo competition was modelled along the same lines as Got Skillz? the competition in 2019 through which East African Breweries Plc adopted a new logo.
“Today, we are happy that we have what we aimed to achieve at the end of the process, which is to have a new logo that is a fitting refreshment as we mark our centenary year as EABL along with our flagship beer, Tusker,” said Mr Kiniti.
KBL is one of the most significant contributors to Kenya’s GDP, contributing 1% of the GDP.
Read: Female Student Wins Sh1 Million In KBL Logo Design Competition
>>> 20 Out Of 409 To Compete For KBL’s Top Prize In Logo Design
I still believe there were better logos in that competition than this. But what the hell do I know.