Kenya Breweries Limited (KBL) has ended the first stage of Still Got Skillz?, the competition to design the next-generation logo for the company as it turns 100 years in 2022.
KBL received submissions from 409 young creative artists, whose works will now be examined by a team of design judges, with the best 20 proceeding to a hackathon. During the session, judges from J.Walker Thomson (JWT), a Scangroup agency, will guide further work on the submissions.
East African Breweries Plc Group Corporate Relations Director Eric Kiniti said the first phase of the competition was successful as it had drawn more entries than a similar competition in 2019 for the holding company.
“We are really happy with the response and this goes to show the confidence the youth have in our ability to enable them to hone their design skills and progress in their careers in the creative industry,” said Kiniti.
Initially set to end on Friday, December 10, 2021, the submission period was extended to Tuesday, December 14 to give more time for submissions. The designers behind the 20 best submissions, as picked by the judges, will be individually contacted for the hackathon.
“We realised that although we had initially given two weeks for submissions, the last day fell ahead of a long weekend, which gave the designers more time, and perhaps more inspiration by the Jamhuri Day celebrations,” said Kiniti.
At the hackathon, the 20 artists will get guidance from the judges as they improve their submissions to the best possible design and will then make a presentation on how they went about creating their interpretation of the logo.
The judges will then consider the final designs and communicate their decision at a later date.
The submissions will be judged on their adaptability as a logo and whether they stand out as a complete and outstanding work that can be converted into a brand identity.
The competition was open to artists between the ages of 21 and 25 from across Kenya.
The panel of judges comprises advertising experts, art, copy and creative directors with decades of experience in the industry and who have participated in the creation of brand designs for big organisations across East Africa.
The winning submission will win a cash prize of Ksh1 million, while the second and third-placed will each receive a cash prize of Ksh500,000 and Ksh250,000 respectively.
The winner will get the opportunity to work with a team of talented creative and advertising experts from JWT to work on finalising the new KBL logo.