A young female artist from Nairobi has emerged the winner of Kenya Breweries Limited competition to design a new logo as the company turns 100 years later this year. The 23-year-old Buruburu Institute of Fine Arts student has an interest in sculpture and product design.
Ms Anncatherine Njuhi takes home KSh1 million, the top prize for the competition – dubbed KBL Still Got Skillz? – and will be offered a three-month internship at Scanad where she will get to work with some of Kenya’s most experienced designers. Ms Njuhi was informed of her win by KBL Managing Director John Musunga. “I’m very excited for this opportunity. Words cannot explain how I feel. It’s been challenging but definitely worth it,” she said.
Her logo design features an icon in the shape of a barley leaf-bearing nine grains and the letters KBL in orange in lowercase and 1922, the year Kenya Breweries Limited was established. “The logo is designed to represent Kenya Breweries Limited as a company. It represents the culture of its consumers,” Ms Njuhi said in her final submission.
She said she chose a rounded font family to give the logo a warm feel and the colour orange because it commands attention and is considered more pleasant and striking, which can relate to KBL’s customers.
The second-placed logo was submitted by 25-year-old Bragin Maina and the third-placed by 24-year-old Austin Kamande. They will take home Ksh500,000 and Ksh250,000 respectively as first and second-runners up in the competition.
Ms. Njuhi will now get to refine her design into a logo under the tutelage of creative and art design experts in the craft at Scanad. The top 20 contestants in the competition that started on November 26, 2021 went through a virtual hackathon on December 23 where they received guidance and feedback from a team of experienced designers.
East African Breweries Plc Group Corporate Relations Director Eric Kiniti described the competition as a success and a pacesetter for the company as it looks to celebrate 100 years of existence this year.
“The competition and the subsequent logo unveil are part of the kick-off activities to the EABL’s centenary birthday this year and we look forward to celebrating with Kenyans, who have been at the core of our success since the company was established in 1922,” said Mr Kiniti.
Rakesh Jha, Creative Director at Scanad/JWT and the lead judge in the competition, said: “It’s such a refreshing experience to interact with young minds in Kenya…over the years the talent pool keeps getting better and better. What astonishes us as judges the most is the conviction and clarity with which these designers have approached the brief, which is a great sign for Kenyan design industry,” said Mr Rakesh.
A similar competition in 2019 resulted in the development of the current logo of East African Breweries Plc (EABL), with the winner, Elvis Otieno, going into a career in graphic design at Scanad.